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Marketing Principles - Essay Example
Pages 8 (2008 words)
Introduction The Coca Cola Company is one of the leading soft drink manufacturing and distributing organizations around the globe. Throughout the years the organization implemented several unique and differentiated marketing strategies in order to gain significant competitive advantages to secure its leading position in global market place…
It will help the organization to develop effective future strategies in order to improve business performance. 4Ps of Marketing The 4Ps marketing mix framework will help to determine Coca Cola’s price, place, promotion and product development strategy. Product The Coca Cola Company is the leading manufacturers and distributors of soft drinks. The organization has wide range of differentiated and diverged product line. These strategies helped the organization to ensure significant competitive advantages over its competitors. Aggressive product development and continuous differentiation of products helped the organization to meet the needs and demand of target customers (Dost 14). Recently, the organization faced several legal and social issues regarding high pesticides and calories level in cold drinks. But, the organization started to introduce healthy, differentiated and calorie free soft drinks for target customers to maintain sustainability in business performance and business operation. Price The Coca Cola Company implemented advanced technology in each and every business operation processes. This strategy helped the organization to reduce business operation cost. Low business operation cost helped the organization to implement competitive pricing strategy. ...