Marketing Principles and Practices - (2013_14)

Marketing Principles and Practices - (2013_14) Essay example
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Marketing Principles and Practices- Apple Inc Name: Instructor: Course: Date: Apple Computer Inc. was founded by Steve Jobs and Steve Wozniak on April 1, 1976. Apple computer struggled to start its operations due to lack of funds. All the same, the dedication of the founders with the help of Ron Wayne, a former Steve Job’s colleague, saw them assemble 50 Apple I personal computers in just about 10 days.


It also started to employ more designers who made up an efficient production line that produced Apple II computers (Lusted, 2012.p.100). Apple II computers were one of the most successful micro PCs. In 1984, Apple released the Macintosh. The next flagship product was launched in 1998, the iMac, which remains the fastest-selling PC in history. Since then, the company has released other technology dictating products such as the iBooks and PowerBooks. At the turn of the century (early 2000s), Apple shifted its focus to design and production of mobile electronic devices. In 2001, the first mobile electronic device was released, the iPod. The iPod which was a palm sized music player became the best selling portable music player in history. Another defining moment came in 2007, besides the change of name to Apple Inc. the company also released the cutting edge iPhone and the iPod Touch. Shortly after, in 2010, Apple launched the iPad. By 2012, Apple had become an iconic brand and one of the most popular cool brands (Gogerly, 2012.p.21). It is important to note that the success of Apple Inc. has not been without major challenges. ...
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