Phase 5 Individual Project

Phase 5 Individual Project Assignment example
Undergraduate
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Marketing
Pages 9 (2259 words)
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Globalization Table of Contents Globalization 1 Table of Contents 2 1.0Introduction 3 2.0Globalization of company’s operations 3 3.0Rationale for globalization 4 4.0The target geographical location for expansion 5 5.0Brazil’s PESTLE analysis 6 6.0Impact of globalization on the growth and expansion of the company 7 7.0Advice to opponents of globalization 8 8.0Conclusion 9 References 9 1.0 Introduction Globalization has reached its maximum point in the last half century…

Introduction

Analyzed from a business perspective, globalization refers to the process in which domestic companies seek international markets to expand their operations (Intriligator, 2003). According to Michael (2003), globalization of a company is a powerful trend in the current global competitive market and is one of the major factors that influence the future growth of a company. Globalization of the world economy has made the world become a global village where anyone can get whatever he wants from any part of the world. Today a company’s employees, competitors and customers can come from any part of the globe. In addition to increasing the market, globalization has led to the development of many companies both local and multinationals and invention of new products, this has made the market to be very competitive and a number of companies find it hard to survive (Collier & Dollar, 2002). The following discussion will present the importance of globalization, expected challenges and explain why the company should go global. 2.0 Globalization of company’s operations Globalization of the world economy has increased both bilateral and international trade thereby opening up many countries for companies to venture into. ...
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