Nike Fuel Band - Essay Example

Only on StudentShare

Extract of sample
Nike Fuel Band

Buyers of the product want to understand their habits more effectively, so that they can improve. Shame is one of the factors that propel buyers to make use of the device once they purchase it. If no activity is registered, the band will have a dull red dot with no other signal. Therefore, users will feel guilty about not doing enough to activate the sensors in the machine. On the other hand, one may also assume that these consumers are driven by attainment of short term goals. They want to feel good about themselves and the efforts that they have put into self improvement. It is for this reason that the band sends congratulatory messages to those persons who have attained their daily goals. Buyers of the product are also believers of scientific techniques. This device will collect data on the consumer’s fitness activities throughout the day through a combination of their movements and plyometrics. Essentially, one would not buy such a band if one did not believe in the power of science to find information about something and then build it to become a more informative insight. These are also people who are well-informed about fitness processes. Many of them know the intricacies of calorie counting as well as the implications of exercise intensity (Dent, 2012). ...Show more

Summary

Consumer behavior and big idea concept for the Nike Fuel Band First section: Consumer behavior The people who wear the Nike Fuel Band are people who care about fitness. They also depend heavily on technology as their information source. Staying active is a challenging feat, especially when one does not have something to motivate them…
Author : heaneyelvie
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Nike Fuel Band"
with a personal 20% discount.
Grab the best paper

Related Essays

International marketing mix: sustainable operation management
Standardization has emerged being a key area of focus and this regards the various marketing mix elements. Therefore standardization main interest focuses on the communication as well as the product elements of the marketing mix. Marketing mix elements have received increasing attention and various studies have been conducted exploring the degree and extent of standardization on the marketing mix elements.
10 pages (2500 words) Essay
Strategy Implementation - NIKE
The capital invested, in this calculation, is inclusive of all invested monetary capital: preferred shares, common shares, and long-term debt. Since 2008’s first quarter, Nike has posted a return on invested capital, which surpasses more than twenty percent for seventeen quarters with the lowest returns being 16.9%, which, in this case, is still an excellent result.
3 pages (750 words) Essay
Internet Marketing Strategy ( Nike )
new markets, and creating value for goods and services. All these are the core functions incorporated in Nike Inc. and the recent mergers and the subsequent actions taken in this regard. Specialty: Nike Inc is not just limited to a single foot wear item, rather it ensures its presence in multiple ways, such as sports equipment, apparels and various other inter related items.
8 pages (2000 words) Research Paper
Nike Fuel Band
“The concept of integrated marketing communications (IMC) suggests that the firm must blend the promotion tools carefully into a coordinated promotion mix,” (Kotler & Armstrong, 2010, p.436). The IMC Promotional Mix includes these mediums: advertising, direct marketing, interactive/internet marketing, sales promotion, publicity/PR and personal selling.
4 pages (1000 words) Assignment
Marketing in success of any business
Situational Analysis Essay Name: Course: Tutor: College: Date: Situational Analysis Essay Marketing plays a great role in the success of any business but only a few marketers are able to achieve the success due to high and stiff competition involved. This has led to some companies to indulge in unhealthy and unethical plans so as to emerge the winner in the competition but unfortunately, they have in the long run found themselves making insignificant profits or making total loss.
5 pages (1250 words) Essay
Nike Fuel Band
The wristband has a design that is streamlined having LED display. The display is bright (red-to-green) and gives a person’s progress as they head toward their goal all day long. The band has four modes of display, which are the amount of Nike Fuel earned, number of steps taken, time lapsed, and amount of calories burnt.
5 pages (1250 words) Essay
Nike Fuel Band
Perhaps, the most conspicuous of all of them is the existence of common offerings under the group of food supplements. However, there is a product that tries to compete and position itself under the category of health devices. The product is Nike fuel band, Nike’s latest hardware device that tracks a person’s daily physical activity.
7 pages (1750 words) Essay
Select a company and a new product that has been internally developed and introduced by the company in the U.K., E.U., U.S. or o
The company, through endorsements and sponsorships mainly, has developed a strong position in the footwear industry as a sports good manufacturing company. The company is positioned as a luxury product that promises quality and experience to the consumers.
6 pages (1500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT