"Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Cho

"Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Cho Essay example
Masters
Essay
Marketing
Pages 12 (3012 words)
Download 0
COMPARATIVE ANALYSIS OF INTEGRATED MARKETING COMMUNICATIONS MIX STRATEGY FOR MOBILE SERVICES PROVIDERS: VODAFONE VERSUS ORANGE Contents Contents 2 Comparative analysis 3 1. Introduction 3 3. Critical Analysis: Vodafone 6 4. Critical analysis: Orange 9 5. Recommendations 12 6…

Introduction

One of the key players is Vodafone, which has embraced innovative marketing strategies with the objective of increasing its market share. Another key mobile service provider is Orange, which still depends highly on traditional forms of advertising to maintain the market leadership. This paper compares some of the marketing strategies that the two companies have been using. The company further suggests ways in which Orange can improve its market strategies in order to compete effectively with Vodafone, Hutchinson, and O2 and other competitors. To achieve this objective this report first examines the profile of the companies. A comparative analysis is then conducted, and at the end a few recommendations are offered. 2. Company profiles 2.1 Vodafone Vodafone is the largest telecommunications company, and its headquarters are located at Newbury, England. The company was formed in 1982 but has since established itself as a world-wide brand. The company is a joint venture between Racial Electronics and Milicom and the Hambros technology. In the UK, the aim of the company is to maintain market leadership by developing new products and services. However, in the recent past, the company has been facing huge competition from the new products in the market targeting the young population. ...
Download paper
Not exactly what you need?

Related papers

Comparative analysis of integrated marketing communications mix strategy for laptop manufacturers: Apple vs Dell
Finally a set of recommendation has been provide to Dell to make it achieve it the desired market position and compete with brands like HP and Apple. Contents Executive Summary 2 Contents 3 Introduction 4 Market Review 5 Literature Review 8 Critical Analysis and Discussion  10 Conclusions and Recommendation 13 14 14 Reference 15 Introduction Marketing communication is one of the most important…
"Comparative analysis of integrated marketing communications mix strategy for laptop manufacturers: Apple vs Your Chosen Compe
When it comes to Integrated Marketing Communications, all these marketing channels work simultaneously. This paper performs a comparative analysis of Integrated Marketing Communication of Apple computers with Dell computers. The first part of this paper provides a brief introduction of both the companies and their respective marketing mix, which includes comparative analysis of price, product,…
Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Chosen
. 4. Critical analysis and discussion. 5. Conclusion and recommendations. References EXECUTIVE SUMMARY Vodafone and T-Mobile are two very large multinational telecommunications companies that utilise a variety of consistent and cohesive messages as part of IMC strategy which differentiate their brands and provide consumers with a sense of self-expansion. Rather than focusing on price and product,…
Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Chosen
Two major players, Vodafone and Virgin mobile have been selected for competitive strategy analysis. The major marketing strategy followed by Virgin mobile is cross-selling of mobile services to the existing base of customers. Vodafone, on the other hand, is engaged in luring new customers through various innovative campaigns, strategies and initiatives, apart from maintaining its current base of…
Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Chosen
4.1 Vodafone………………………………………………………………………… 4.2 “3”………………………………………………………………………………… 4.3 Discussion………………………………………………………………………… 5.0 Conclusion and recommendations……………………………………………………….…
"Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Cho
In order to increase its profitability, Vodafone entered into the Indian market, where it initiated the ‘pug’ campaign and thereafter, the ‘zoozoo’ campaign. While Vodafone has embraced creative and viral advertising, O2 has focused on maintaining long-term relationships with the customers. To improve its popularity and brand awareness, O2 should too consider embracing creative…
"Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Cho
Literature shows that the use of external agents and a shift away from mass marketing are the key trends. The brand equity framework model was critical in understanding how integrated marketing mix communications ought to take place. An analysis of the two groups reveals that Vodafone has a preference for mass markets, rebranding its messages, conveying a strong positioning marketing and…