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Marketing Plan for Sustainable Boosting Of Hollywood Movies in China - Dissertation Example
Pages 40 (10040 words)
Marketing Plans for Sustainable Boosting Of Hollywood Movies in China Table of Contents Abstract 4 Introduction 5 Literature Review 7 Objectives of the Plan: 10 Environmental Analysis 11 SWOT Analysis 11 Strengths 11 Weakness 12 Opportunity 12 Threats 14 PEST Analysis 14 Political 14 Economic 15 Social 16 Technological 16 Market Research 17 Brief Insight 17 Research Methodology 18 Sample Selection 18 Sampling Design Process 20 Target Audience 20 Sampling Extent 21 Sampling Frame 21 Sampling Technique 21 Sample Size 22 Execution Process 23 Constructing the Questionnaire 24 Data Analysis Strategy 25 Data Analysis 25 Findings & Discussions 25 Recommendations using 4P’s 40 Product 40 Place 41 P…
The primary market for the distribution of the Hollywood movies is mostly the western markets and the primary target audience was also considered western in nature. With the evolution of technology and the growth of demand for Western lifestyle, more and more consumers across the world, mostly from developing nations of Asia are interested in being the consumers and the audience of high class Hollywood movies. The evolution of consumer taste along with the growing economic prosperity is the emerging markets like China and India are providing a significant rise in disposable income as well as a change in consumer behavior in regards to the demand for Hollywood movies. The Chinese market is considered as a very hot profile market in the Asian region. ...
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