StudentShare solutions
Triangle menu

Marketing Plan for Sustainable Boosting Of Hollywood Movies in China - Dissertation Example

Nobody downloaded yet

Extract of sample
Marketing Plan for Sustainable Boosting Of Hollywood Movies in China

The primary market for the distribution of the Hollywood movies is mostly the western markets and the primary target audience was also considered western in nature. With the evolution of technology and the growth of demand for Western lifestyle, more and more consumers across the world, mostly from developing nations of Asia are interested in being the consumers and the audience of high class Hollywood movies. The evolution of consumer taste along with the growing economic prosperity is the emerging markets like China and India are providing a significant rise in disposable income as well as a change in consumer behavior in regards to the demand for Hollywood movies. The Chinese market is considered as a very hot profile market in the Asian region. Faced with a crisis scenario for the shortfall of demand in the domestic Western markets as the effects of economic crisis in the Western world, is increasingly having an impact on the consumer behavior of the western masses, the Hollywood movies are increasingly looking forward to the internationally emerging markets for the Asian countries like China and India for their marketing and distribution in order to boost up their sales and revenue generation from the movies. In order to tap the opportunity arising out of the demand for western made Hollywood movies, this particular marketing plan is being designed to create the ground for Hollywood movies in the Chinese markets for the purpose of maintaining a steady flow of international demand. This will also help for an increase in ticket sales for the western movies in the Chinese markets. The marketing plan comprises of objectives of the marketing plan, an analysis of the business environment from legal, political, social and economic dimensions as well as internal and external analysis. The marketing plan also comprises the process of conducting a primary market research in order to gather first hand consumer insights directly from the market and understand the taste, preference and choice of movies existent among the Chinese consumers. In the next steps, the marketing plan moves on to cover the marketing strategies like segmentation, targeting and positioning of the movies produced and marketed by Hollywood. The dimensions of the 4P’s of marketing as well as the various implications and conclusions are also taken in to account in the process of creation of the marketing plan in order to enhance the prospect of increased ticket sales and revenue generation for the Hollywood movies distributed in China. Introduction Technology is an ever evolving scientific invention as well as concept of mankind and with the passage of time, the focus of scientists over the years, has always been to develop a more advanced form of technology that will facilitate human interaction and lifestyle in a more efficient manner. This has resulted to the world of today, which has become a highly connected one. Due to the rapid advancement of networking technology since the 1990’s along with the high penetration of internet around the year ...Show more


Marketing Plans for Sustainable Boosting Of Hollywood Movies in China Table of Contents Abstract 4 Introduction 5 Literature Review 7 Objectives of the Plan: 10 Environmental Analysis 11 SWOT Analysis 11 Strengths 11 Weakness 12 Opportunity 12 Threats 14 PEST Analysis 14 Political 14 Economic 15 Social 16 Technological 16 Market Research 17 Brief Insight 17 Research Methodology 18 Sample Selection 18 Sampling Design Process 20 Target Audience 20 Sampling Extent 21 Sampling Frame 21 Sampling Technique 21 Sample Size 22 Execution Process 23 Constructing the Questionnaire 24 Data Analysis Strategy 25 Data Analysis 25 Findings & Discussions 25 Recommendations using 4P’s 40 Product 40 Place 41 P…
Author : kuvalisjules
Marketing Plan for Sustainable Boosting Of Hollywood Movies in China essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the dissertation on your topic
"Marketing Plan for Sustainable Boosting Of Hollywood Movies in China"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Sustainable Housing
As a result, the sustainable housing policies sought would help ensure that houses built are ideal, comfortable and eco-friendly. Besides known stakeholders in the construction industry such as construction companies,
12 pages (3000 words) Dissertation
Sustainable transportation
Most of these mediums of transport are fuelled by petroleum oil, not many by alternative fuel. Oil however has long been considered an environmentally hazardous material and causes various ecological dangers which are harmful to the environment. These dangers also represent risks for the future thereby presenting unsustainable dangers for future generations.
16 pages (4000 words) Dissertation
Influence of National Culture in the Marketing Strategy of Western Supermarkets Entering China
The dissertation aims at exploring the influence of the culture and the business strategies of the international grocery supermarket retailers of the western countries like UK, who have successfully expanded their business to China. The focus was to study the culture of China and UK and the effect of such on the consumers of these countries.
60 pages (15000 words) Dissertation
Challenges ahead in running department store business in China A case study on GrandBuy how to achieve sustainable growth
Plan Do Check Act (Deming, 1986) as instilled in the processes of the organization the way it is implemented in the ISO 9001:2008 framework is a way to ensure that the organization becomes a learning one. By adopting the framework into the culture of the organization each individual in the organization becomes a knowledge worker, that is to say an asset of a learning organization.
80 pages (20000 words) Dissertation
How to manage change and achieve sustainable growth in Hong Kong Travel Industry A case study on China Travel Service
The secondary research used available literature and information to assess the challenges and opportunities that CTS faced post liberalization and post the financial crisis. It also discussed the change management concepts and theories in detail. The primary research included interviews of ten top ranking manager’s interview from various departments of CTS Hong Kong.
80 pages (20000 words) Dissertation
The website solicits projects and/or partners with demands for sustainable development, but either lack in-house expertise or require value engineering advice to complete projects in a truly sustainable fashion. The website offers advice on the green supply chain, green procurement, green efficiency, specialty green funding trusts and environmental auditing.
15 pages (3750 words) Term Paper
Globalization increased international trade across countries, increasing business opportunities and investments and contracting boundaries between nations across the world. However, it has also resulted in stiff competition among the business organizations and hence created barriers for the entrance of new potential business firms.
33 pages (8250 words) Dissertation
How important has Hollywood been in influencing Chinese filmmaking since the 1980s
The Chinese film industry and the Chinese government are both engaged in ensuring that co-production efforts with the US and the Hollywood film industry are moving forward in order to meet commercial needs of both countries.
12 pages (3000 words) Dissertation
People Tree Marketing Communication Plan
People Tree is a popular retail fashion chain, based in United States (People Tree, 2013a). People tree is recognized as a pioneer in Fair trade and sustainable fashion (People Tree, 2013b). The objective of the company is producing ethical and ecologically acceptable fashion. The company thrusts heavily on fair trade.
12 pages (3000 words) Dissertation
Sustainable Construction
The notion of the significance of housing is as old as the idea of human beings forming groups in order to sustain their existence and perpetuate their race. It is not surprising that people who are members of the housing construction sector are always on the look out for new ways on how improvement can be continuously integrated in the sector.
39 pages (9750 words) Dissertation
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us