Samsung

Samsung Essay example
Undergraduate
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Marketing
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Samsung: Research Proposal Contents Contents 2 Introduction 3 Research Design and Methods 9 Focus Group 10 Uses of the Survey and the Interview 12 Timbale Gantt chart 12 Budget 14 Reporting and Presentation Requirements 14 Biography of the Team 15 Work Cited 16 Appendix 19 Name of the Student Name of the Professor Course Number Date: Samsung: Research Proposal Introduction The researcher intends to make a research proposal on the company, Samsung…

Introduction

It has been analyzed that the company has a high driving force to expand its business in the future. Thus, the researcher has decided to formulate a research proposal revolving around the scope of business expansion for Samsung through its Smart Phone Products in the global market (Dibb 166). Rational of the Research The states of business affairs for the modern multinational corporations have become highly complex after globalization of the world economy. In this epoch, the corporate firms must try to incorporate modern strategies in their business to effectively exploit the growing market demand for luxuries and comforts. This would help the firms to widen their economic surplus. With the rise in the living standard of the individuals in the global economy and a significant increase in the usage of internet media, the demand for smartphones in the contemporary business world has significantly increased. It is highly rational on behalf of the researcher to choose this situation as the primary issue of the research proposal (Snowdon and Vane 155). ...
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