Paderno Competition Analysis and 4p's Strategy Analysis Introduction This present paper is based on the case study of the Paderno Cookware company, whose headquarters are located in Canada and they specialize in the manufacture of high quality cookware. The analysis of the Paderno Cookware Company will mainly focus on analysis of its competitors and the strategic analysis of its four key marketing mix elements also known as 4Ps…
Fleisher and Bensoussan stated that the current business environment is mainly characterized with heightened competition and therefore, for businesses to survive and remain profitable, they always have to be aware of strengthens possessed by their competitors and their weakness. Thereby use this information to capitalize on their key strengthens whilst making their weaknesses to be part of their strengths (34-38). The Paderno Cookware Company operates in a highly competitive environment since there are other key players in the industry such as Meyer Canada, which is a leading global distributor of metal cookware that have been manufactured by its affiliate companies. The second key competitor of Paderno is the Canadian cookware, which is a subsidiary of the BelKraft Group of Companies that specializes in the manufacture of the waterless cookware. The Meyer Canada Company offers a wide variety of cookware products that range from stainless steel, hard-anodized aluminum, and nonstick aluminum while the Canadian Cookware mainly specialize in production of waterless cookware that is health conscious. Another significant competitor of Paderno is the original Paderno cookware company from Italy, which still exist and it own the rights of the Paderno name in every country expect for Canada. The unique strengths of these competitors lies on the products that they manufacture and sells, more so for Meyer Canada, which produces a wide variety of products unlike the others include Paderno. The Meyer Canada Company poses a threat to the Paderno Cookware Company because of the fact that it has affiliates in various countries who are obligated to conduct an aggressive marketing campaign and sell the company’s products. The main threat that is posed by Canadian Cookware Company comes from the fact that it has branded itself as a cookware company that is health oriented meaning its products are health conscious and therefore, consumers who are conscious about their health will prefer the company’s products. The threat posed by the original Paderno company comes from the fact that it is able to used the Paderno brand name to market itself across other countries other than Canada, which means that it incur lower cost in marketing in foreign countries as compared to trying to promote a new brand name in a foreign country. These three competitors make opportunity for Paderno Cookware Company to be the only leading cookware company that focuses on manufacturing cookware using the highest grade of 18/10 stainless steel and bonding on the outside book of the products using a thick aluminum pad. Moreover, Paderno has an opportunity to increase further its sales because these competitors only exploit one sales avenue unlike Paderno, which exploits for avenues for selling and hence it is able to generate more sales revenue. 4Ps strategic analysis Borden described the 4Ps as the four key elements that marketers use or emphasize on, in order to effectively market products and/ or service thereby generate more sales (23-25). Solis stated that the 4Ps are controllable elements within an organization that can be exploited to create the main sources of a company’ ...
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