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competition analysis and 4p's strategy analysis
Pages 4 (1004 words)
Paderno Competition Analysis and 4p's Strategy Analysis Introduction This present paper is based on the case study of the Paderno Cookware company, whose headquarters are located in Canada and they specialize in the manufacture of high quality cookware. The analysis of the Paderno Cookware Company will mainly focus on analysis of its competitors and the strategic analysis of its four key marketing mix elements also known as 4Ps.
Fleisher and Bensoussan stated that the current business environment is mainly characterized with heightened competition and therefore, for businesses to survive and remain profitable, they always have to be aware of strengthens possessed by their competitors and their weakness. Thereby use this information to capitalize on their key strengthens whilst making their weaknesses to be part of their strengths (34-38). The Paderno Cookware Company operates in a highly competitive environment since there are other key players in the industry such as Meyer Canada, which is a leading global distributor of metal cookware that have been manufactured by its affiliate companies. The second key competitor of Paderno is the Canadian cookware, which is a subsidiary of the BelKraft Group of Companies that specializes in the manufacture of the waterless cookware. The Meyer Canada Company offers a wide variety of cookware products that range from stainless steel, hard-anodized aluminum, and nonstick aluminum while the Canadian Cookware mainly specialize in production of waterless cookware that is health conscious. ...
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