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Morrisons Supermarkets Plc - Assignment Example

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Author : shanahanmilo

Summary

This paper talks that Morrisons Supermarkets Plc is one of the most renowned supermarkets within United Kingdom. Being headquartered in England, it operates successfully in 504 stores. Among which, 455 stores are operating in and around UK and the remaining in other parts of England. …

Extract of sample
Morrisons Supermarkets Plc

This paper stresses that according to the high brand image and recognition in the market of UK, the total sale and revenue of the Morrison Supermarket is increasing rapidly. Along with this, due to the presence of varied types of products, customers of varied income groups and living standards might avail facility to purchase the products. Side by side, all the customers might very easily avail the facility of discounts on the products presented by Morrison Supermarket. So, it might be depicted that Morrison attains a very reputed position in the market as compared to others. Side by side, as it is widely expanding, its brand value and equity is also increasing significantly in the market among others. The author of the essay declares that In order to increase the popularity and brand image of Morrison supermarket, it is essential to implement an online site. This might prove effective in enhancing its total sales and revenues as well. Side by side, the organization might also try to recruit trained staffs within the organization so as assist the customers at the time of purchasing any products. This might prove effective in increasing its total sale and brand value as well.
This report makes a conclusion that it might be stated that the brand value and recognition of the organization of Morrison might be enhanced by increasing its variety of products. Along with this, if the range of discounts presented over the products might be increased, then the range of customers may also be increased. ...
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