Camera

Camera Essay example
Undergraduate
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Marketing
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Name Tutor Course Date The Life Cycle of the Camera The camera’s development has undergone the life cycle development stages that are used to evaluate the performance of products from the time of their creation. The evaluation enables companies to determine whether the product performs fairly in terms of sales and profits…

Introduction

The high creativity and innovation of new cameras such as smart phones, which have numerous uses apart from taking photographs may lead to the decline of sales and profits reaped by camera companies (Kurtz 79). This indicates that the product has reached the decline stage, and it may become extinct if the innovation of new photo taking gadgets continues. Introduction Stage This is the stage when the product enters the market the first time, and firms reap low sales and profits because they conduct intense marketing to attract customers (Kurtz 30). The camera was first introduced in the market during the proto globalization period that began in the sixteenth century. Human intelligence increased during this period leading to the invention of various objects such as the wheel and the camera. The first camera, known as obscura, took inverted images that were not saved on any material. The object was as big as a house, and it allowed photographs of one person only. The camera had a hole through which light passed and formed inverted images of the objects in front of the gadget. The images taken by the camera were unclear and unattractive. The inventors of the product later developed portable cameras that increased the need for photography in the world (Joanne 65). ...
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