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The high creativity and innovation of new cameras such as smart phones, which have numerous uses apart from taking photographs may lead to the decline of sales and profits reaped by camera companies (Kurtz 79). This indicates that the product has reached the decline stage, and it may become extinct if the innovation of new photo taking gadgets continues. Introduction Stage This is the stage when the product enters the market the first time, and firms reap low sales and profits because they conduct intense marketing to attract customers (Kurtz 30). The camera was first introduced in the market during the proto globalization period that began in the sixteenth century. Human intelligence increased during this period leading to the invention of various objects such as the wheel and the camera. The first camera, known as obscura, took inverted images that were not saved on any material. The object was as big as a house, and it allowed photographs of one person only. The camera had a hole through which light passed and formed inverted images of the objects in front of the gadget. The images taken by the camera were unclear and unattractive. The inventors of the product later developed portable cameras that increased the need for photography in the world (Joanne 65). Image of the first camera obscura ( Image taken using camera obscura ( Growth Stage The growth stage is the second phase of product development, which involves increases in sales and profits. Organizations reap higher benefits in this stage than in the introductory phase because of the incoming of new customers. During this stage, new firms begin producing the good so that they can reap the high profits and sales in the industry (Kurtz 84). In the introductory stage of the camera, Kodak was the only company that produced the product. However, new companies such as Nixxon and Sony entered the industry. The growth stage also involves the addition of features to the products to make them more attractive to existing customers. The additional features also help companies in attracting new users, and this enables them to recover they capital they invest in the production of the good. Eastman, the director of Kodak developed the camera by enabling the saving of images in films. The films were of limited length meaning that they would save a limited number of images. Users of the camera went back for film refilling to the companies where they bought the product when the existing space finished. The images saved on the films were also produced by the producing companies when there was no additional space in a film (Joanne 76). This meant that customers would wait for numerous days to view their pictures. The photographs taken using the film cameras were not also clear; although they were better than those of the obscura. The film camera ( Image taken using the film camera ( Instant cameras were also developed during the growth stage of the product life cycle. This is the camera that enabled consumers to recover their photographs immediately. Users did not have to wait for days or months to see their photographs like they did with the film camera (Joanne 93). The invention of this camera increased the sales of Kodak and other companies in the industry. This is because they attracted new customers and recovered sales from those who were dissatisfied by the extensive periods taken to produce ...Show more


Name Tutor Course Date The Life Cycle of the Camera The camera’s development has undergone the life cycle development stages that are used to evaluate the performance of products from the time of their creation. The evaluation enables companies to determine whether the product performs fairly in terms of sales and profits…
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