This paper approves that the primary goal of this project was to evaluate the current strengths and weaknesses of the online auctioning program of RCWS at Windsor. Through primary and secondary research, it was found that the television auction program has been popular and preferred due to lot of factors. It is one of the earliest methods of bidding process after the emergence of television. Before that, bidding process used to happen in one place and very few people were able to participate in the process. Looking at the current marketing trend as well as the changing demographic profile, a mixed approach can be implemented.
This paper makes a conclusion that with the advent of online world, the popularity of auctioning programs has started to decrease. Now sellers as well as buyers are more interested in online or internet auctioning because of its efficiency as well as promptness. Television auctioning took place over the telephone which was the major channel. At present, majority of the population owns internet and prefer online bidding. Thus, it has become extremely important to evaluate strategies as well as alternatives in order to revive the television auctioning program. There are two alternatives that had been suggested for the rotary club. Firstly, fostering of partnerships with other local clubs and the secondly, introduction of online bidding process. The recommended approach suggested a mix of both the approaches, which requires strategically implementing each plan during specific part of the year and to specific target segments. ...Show more