The rotary is divided into three categories namely, Rotary Club, Rotary foundation and Rotary international (Rotary International, 2013a). The Rotary club is dedicated towards bringing together individuals from different facets to build relationships, exchange ideas and take necessary actions to improve the program. The international clubs work by providing support to other rotary clubs situated across the globe. This is done by coordinating the campaigns, initiatives and global programs. The rotary foundations use donations in order to fund various projects by community partners as well as rotary members across the globe. Generally, these findings are voluntarily contributed by members, friends as well as willing third parties. The club has also successfully made many partners over time. Some of them include Centers for Disease Control and Prevention, World Health Organizations, United Nations, Shelter Box and Mercychips (Rotary International, 2013c). History and success People started bidding and buying services and products from the Rotary Auctions and soon it had gained popularity. Since then, Rotary auction programs were even known as commercial enterprise, another store and such. Many broadcasters started identifying the Rotary club as a good investment as well as promotional strategy (Rotary International, 2013b). The auctions were a perfect fit for the people living in suburban areas. Household antics such as, old books, knickknacks, designer goods and conversation pieces, were the first to be disposed off (Smith, 2002). This was followed by old furniture, consumer durables and other household equipments, which were about to be replaced by new ones. Retailers also took this...
This paper approves that the primary goal of this project was to evaluate the current strengths and weaknesses of the online auctioning program of RCWS at Windsor. Through primary and secondary research, it was found that the television auction program has been popular and preferred due to lot of factors. It is one of the earliest methods of bidding process after the emergence of television. Before that, bidding process used to happen in one place and very few people were able to participate in the process. Looking at the current marketing trend as well as the changing demographic profile, a mixed approach can be implemented.
This paper makes a conclusion that with the advent of online world, the popularity of auctioning programs has started to decrease. Now sellers as well as buyers are more interested in online or internet auctioning because of its efficiency as well as promptness. Television auctioning took place over the telephone which was the major channel. At present, majority of the population owns internet and prefer online bidding. Thus, it has become extremely important to evaluate strategies as well as alternatives in order to revive the television auctioning program. There are two alternatives that had been suggested for the rotary club. Firstly, fostering of partnerships with other local clubs and the secondly, introduction of online bidding process. The recommended approach suggested a mix of both the approaches, which requires strategically implementing each plan during specific part of the year and to specific target segments.