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Marketing plan Introduction The Samsung Galaxy Gear smart watch developed on Android operating system and has been produced by Samsung Electronics. The device was released on September 4, 2013 by Samsung Unpacked Event in Berlin. The smart watch has been developed to work as a companion for a range of smart phones and Samsung Tablets which run on Android version 4.3 i.e.
The design of the watch has received mixed reviews as though the design is of high quality incorporating components into the strap has made it uncomfortable for wearing. Though Samsung Galaxy gear is an innovative concept, still during its release it has been criticized for its not so good battery life, interface design, availability of only a few numbers of applications and mostly due to its dependency on the Galaxy range phones and tablets. This was followed by an event that 30% of the Galaxy Gear watches sold by the US based chain-Best Buy, were returned by the customers thus bringing more doubt in the market about the functionality and credibility of the Galaxy Gear. Though when the device was initially launched, it was designed to work with only the Samsung Galaxy Note III and there were speculations that the smart watch would not work successfully with the email, calendar applications which people are generally habituated to use. But the issue has been partially solved as Samsung upgraded the software so that now the device can co function nicely with all the Samsung hones with Android Jelly Bean or higher version (Forbes, 2013). ...
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