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The Kellogg’s View on Marketing - Essay Example
Pages 8 (2008 words)
The main aim of this article is Marketing Research that considered as a significant part of business strategy and product development. The author of the study began with the history of the company and reasonably, by steps, conducted a study of the problem…
This article consists of the executive summary, introduction, three sections, conclusions and bibliography. The first section considered the purpose and the methods of research. The second section of this paper provides a brief analysis of the stages of the study. In steps reveals concepts such as «The Stage of Discovery or taking a new path», « The Stage of Selection; the best idea», «The Stage of Crafting; from development to launch» and «Stage 4: Forecasting sales for the new Crunchy Nut Bites». The article introduces us with Marketing research techniques used in this Casesuch as: Product research is conducted to optimize the quality, consumer research is conducted to understand the demands and expectations of the consumer, market tracking research – is conducted to keep track on brand performance and advertising.The third part considers the mistakes in policies and how to work on them. Explains the client's needs, desires and expectations of the product. Learning the attributes and characteristics of the product, changeability of of the market. At the the example discussed aspect of advertising, what and how to advertise, Emphasizing the importance and usefulness of the product for the consumer. The article shows the role of market research for business development and how to make a profitable business using these techniques and strategies. Kellogg’s case is a clear evidence of how research change can bring change in business profitability and its image in the market. ...
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