Pages 7 (1757 words)
Marketing Research The Kellogg’s Case Author Name [Pick the date] Table of Contents Table of Contents 2 Executive Summary 3 Introduction 3 Section I 3 Section II: A brief analysis of research stages 5 2.2: The Stage of Selection; the best idea 5 2.3: The Stage of Crafting; from development to launch 6 2.4: Stage 4: Forecasting sales for the new Crunchy Nut Bites 6 Section III: Learning from past mistakes 7 3.2: Changes on Kellogg’s Product attributes or characteristics 7 3.3: Changes in the Marketing / Advertising at Kellogg’s, since inception 8 3.4: New Kellogg’s brands introduced after market research, and why 9 3.5: Marketing research techniques used in this Case 9 Conclusion 9 Bib
These techniques are established market techniques to evaluate consumer’s interest and trends in current market. However the Kellogg’s style of market research and techniques were not so effective and efficient in impressing people and attracting them towards its brand name. After Crunchy Nut bites, Kellogg experimented enough to improve its research and marketing methods that can bee assessed through Coco Pops product launch. Introduction Kellogg Company, with 2008 sales of nearly $13 billion, is the biggest producer of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods in the world. The various brands of company include Corn Flakes, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, BearNaked, Morningstar Farms, Famous Amos, Special K, All-Bran, Frosted Mini-Wheats, Club and Kashi. ...