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Communication Plan - Case Study Example
Pages 11 (2761 words)
Name of the of the University Course Number Date Communication Plan Introduction A couple of extra pounds is not always considered as a cause of concern for the individuals, but when that extra pounds become more than two, then it becomes a serious cause of anxiety…
Reports have suggested that in the US, obesity rates have doubled since the last few decades. Approximately 65% of the overall adult population of the country falls into the category of overweight population. However, the situation is worsening day by day and has now reached an alarming stage. Several techniques have been tried and tested and hardly any of them has impacted or provided the desired results (Haberer 14). Considering this situation, marketers have also tried to utilize the opportunities of the US market. A number of companies involved in manufacturing and marketing of anti obesity drugs have emerged in the market and hence, the industry is becoming quite competitive (McDaniel 14). This report seeks to investigate the external business environment of the US and frame in marketing and communication strategies for the company, Cambridge Sciences Pharmaceuticals (CSP). The company has recently launched weight reducing drug names as Metabical. According to the pilot study carried out by the company, the drug is providing effective results. However, industry experts and eminent scholars around the world believes that a good product does not serve the purpose or fulfills the objectives of a firm, rather to get success a good product needs to have the support of good marketing and promotional campaign. ...
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