Industry Readiness for Going Global 2

Industry Readiness for Going Global 2 Assignment example
Masters
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Marketing
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Industry Readiness for Going Global Name Course Tutor Date Industry Readiness for Going Global The mobile phone industry is one of the recent and growing industries in the modern global market. Various factors like technological; growth, modernization, and globalization led to the emergence, development, and growth of the mobile phone industry…

Introduction

Notably, the number and effectiveness of services offered by this industry depend on the type of cell phone, its features, and internet access. The mobile phone industry is very diverse where almost every region or even country accommodates the mobile phone industry. Indeed, this is a trillion dollar industry where more than 6.7 Billion people were having cell phones at the end of 2012 with this figure expected to rise in 2013 (IDC, 2013). Many companies participate in the mobile phone industry. The major mobile phone manufacturing companies include Samsung, Nokia, Apple, ZTE, LG, and Huawei. The following table represents the percentage of major mobile manufacturers in the industry by 2012 according to International Data Corporation (IDC) (IDC, 2013). Rank Manufacturer 2012 Percentage according to IDC 1 Samsung 23.0 2 Nokia 17.9 3 Apple 9.9 4 ZTE 3.6 5 LG - 6 Huawei 3.3 7 Others 42.3 In terms of mobile business, the biggest mobile companies include China Mobile, Verizon wireless, Apple iPhone, Samsung galaxy, and Vodafone mobile. ...
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