StudentShare solutions
Triangle menu

Hyundai Auto company and GM Auto company - Research Paper Example

Nobody downloaded yet

Extract of sample
Hyundai Auto company and GM Auto company

With these, the company embarked on restructuring its brands in a manner that they were responsive to market needs yet still competitive. It has focused on restructuring its brands while still focusing on their core business: that is they have focused on strengthening the core businesses which are Buick, Cadillac and Chevrolet, while reducing focus on other lesser brands which are not the core of the business (GM Company 2010 Annual Report, 2010; Norton, 2008). Hence, while focusing on high quality and exciting vehicles, they have also focused on affordability and fuel efficiency. The key focus is mainly providing high quality and affordable vehicles to the market (General Motors Corporation, 2008). Over the past decade, GM has weathered a dip its US market share, with the key reason for this for this being that most of the company’s vehicles did not seem to appeal to younger buyers, nor was it responding fast enough to the changing customer needs. In most parts of the market, the cars were mostly irrelevant (Szczesny, 2009). While sales for some of GM’s cars such as Buick, Cadillac, and Chevrolet were high, performance for other brands such as Hummer, Saturn and Saab were lagging behind. Furthermore, brands such as the Hummer did not fit the new GM business model of cost and fuel efficiency (GM Company 2010 Annual Report, 2010; Norton, 2008). In essence, GM reduced focus on non performing brands and increased its focus on the performing brands, while also shifting its focus to production of vehicles appealing to a younger demographic such as Grand Prix, G6, and Grand Am, as well as production of fuel efficient vehicles such as hybrid, electric and FLEX that respond to high fuel cost pressures and environment consciousness pressures (Norton, 2008). These changes have resulted to improved contribution margins in various new models as well as increased fuel efficiency where the cars use $6-$8 per gallon gasoline, 15%-55% fuel improvement than other vehicles. For instance, the Chevrolet Volt and Chevrolet Malibu have won car of the year awards in 2010 and 2008, while Cadillac CTS and Chevrolet Malibu generated contribution margins of more than 30% and 50% respectively in 2008 (General Motors Corporation, 2008; GM Company 2010 Annual Report). These changes have positively impacted the GM’s brand value enhance its new business model (GM Company 2010 Annual Report). However, cutting the non performing brands also resulted to loss of jobs in the divisions that were cut. On the other hand, Hyundai motor company, one of the largest Korean automobile companies, has undergone changes in its brand strategy where it has mainly focused on fuel efficiency and fluidic sculpture in its products in response to changing competitive pressures in the market place (Cho, 2012). Years after Hyundai had launched its vehicles in the US market, it was still viewed as a “cheap car suitable for the lower class” customers. Over the past decade, Hyundai has undergone massive changes in its brands to appeal to a wider customer base in the US. They have over the past ten years not only focused on ...Show more


Managing Organizational Change: Hyundai and General Motor’s Company Analysis Name: Institution: Instructor: Course Code: The Change Analysis – Images of Change Increased globalization and competitiveness in the business environment, coupled with the recent economic recession has raised serious issues to both General Motors and Hyundai Motors that has caused the companies to restructure the way they do business and their brands and product portfolios (Norton, 2008; Cho, 2012)…
Author : cheyenne26
Hyundai Auto company and GM Auto company essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Hyundai Auto company and GM Auto company"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Hyundai Auto Company
By taking into consideration all the aforementioned theories and concepts, the discussion in this paper will intend to demonstrate and analyze the managerial decisions taken by Hyundai Sonata (i.e. a particular brand by Hyundai Motor Company) being into competition with Toyota Camry in the international automobile industry.
9 pages (2250 words) Essay
S.W.O.T. Analysis of Maaco Auto Body & Painting
Current statistics reveal a weekly auto repair service of 12,000 cars or 600,000 per annum (MAACO: About MAACO, par. 1). The total number of auto body shops within the United States area and Canada already reached 500, indicating that they are “North America’s number-one automotive aftermarket franchise in terms of unit sales.
7 pages (1750 words) Research Paper
Globalization of the Korean Auto Industry
State imposed twenty five years of continuous ban on import of completely assembled cars, thus, providing protection to local manufacturers. It also encouraged local players of the industry to enter into partnerships with foreign makers to gain technical knowhow and transfers of technology.
11 pages (2750 words) Research Paper
Ford Motor Company
Introduction Ford Motor Company is an American multinational firm and one of the leading automobile companies in the world. The Michigan based company was founded by Henry Ford in the year 1903. It belongs to the Big three of Detroit, namely Ford, General Motors and Chrysler, who dominated the American automobile industry during the 1960s and 1970s.
4 pages (1000 words) Research Paper
Auto Accident Rates in Teens
It has been noted that teenage drivers cause most traffic crashes. In fact, traffic crashes cause most deaths of teenagers in the US. Drivers between the ages of 16 and 19 years are the greatest violators of traffic rules causing most deaths on the roads.
6 pages (1500 words) Research Paper
Maaco Auto Body & Painting
This paper presents MAACO Auto Body Shop S.W.O.T. Analysis. The total number of auto body shops within the United States area and Canada already reached 500, indicating that they are “North America’s number-one automotive aftermarket franchise in terms of unit sales. Experts in franchising have recognized MAACO for its overall excellence.
7 pages (1750 words) Research Paper
Comprehensive Technical Analysis Project
It is in 1936 that Toyota motor company made its first passenger car, the Toyota AA. Toyota began producing luxury brands in the 1980’s; the launch of this luxury division was epitomized by the introduction of Toyota Lexus (Hino, 2006). In the 1990’s Toyota
6 pages (1500 words) Research Paper
Plan for auto company
This product has been developed for American drivers who have noted that the usage of motor vehicles have had a negative impact on the environment. This means that the organization will
2 pages (500 words) Essay
Auto Theft in Toronto
Identification of possible trends in the realization of auto theft in Canada and specifically in Toronto involves comprehending discernible patterns that are linked with the crime such as the rate of auto theft in
5 pages (1250 words) Research Paper
Rusnak Auto Group Human Resource Management
It is a very reputed Colorado based company. Rusnak Auto Group offers a large collection of finely crafted, top performance luxury cars. The organization also provides services for high performing luxury cars.
15 pages (3750 words) Research Paper
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us