Hyundai Auto company and GM Auto company

Hyundai Auto company and GM Auto company Research Paper example
Masters
Research Paper
Marketing
Pages 11 (2761 words)
Download 0
Managing Organizational Change: Hyundai and General Motor’s Company Analysis Name: Institution: Instructor: Course Code: The Change Analysis – Images of Change Increased globalization and competitiveness in the business environment, coupled with the recent economic recession has raised serious issues to both General Motors and Hyundai Motors that has caused the companies to restructure the way they do business and their brands and product portfolios (Norton, 2008; Cho, 2012)…

Introduction

With these, the company embarked on restructuring its brands in a manner that they were responsive to market needs yet still competitive. It has focused on restructuring its brands while still focusing on their core business: that is they have focused on strengthening the core businesses which are Buick, Cadillac and Chevrolet, while reducing focus on other lesser brands which are not the core of the business (GM Company 2010 Annual Report, 2010; Norton, 2008). Hence, while focusing on high quality and exciting vehicles, they have also focused on affordability and fuel efficiency. The key focus is mainly providing high quality and affordable vehicles to the market (General Motors Corporation, 2008). Over the past decade, GM has weathered a dip its US market share, with the key reason for this for this being that most of the company’s vehicles did not seem to appeal to younger buyers, nor was it responding fast enough to the changing customer needs. In most parts of the market, the cars were mostly irrelevant (Szczesny, 2009). ...
Download paper
Not exactly what you need?

Related papers

Ford Company
The first part of the analysis will give a summary about the company and its problems in general. From the analysis in the second part it is found that poor management and decision making is the core problem of Ford. Ford is also loosing the market edge on Hybrid and Small cars segment. A fish bone diagram is used to represent the various problems that have lead to the loss of profitability for…
Hyundai Auto company
From a similar point of view, various analytical tools including the Marginal Cost (MC) curve, Average Total Cost (ATC) curve, shifts in the Demand-Supply curve along with opportunity cost and market share coverage (Managerial Economics, n.d.). By taking into consideration all the aforementioned theories and concepts, the discussion in this paper will intend to demonstrate and analyze the…
An analysis on the dyadic network relationship of BMW AG and Brilliance Auto Ltd
In August 2002 the Jinbei Automotive Company, a subsidiary of Brilliance China Auto, launched their first car; the ‘Zhonghua’ (China). 3.2 Network after 2003: The dyadic network of BMW and Brilliance in 2003 has made a big impact in the automobile industry. BMW launched its first car in 2003 and has made the 50,000th in 2007 and has now launching the new model in 2010 as the 10,000th car.…
Ford Motor Company
Henry Ford pioneered the concept of mass production using the assembly line. He was also well known for the development of Ford into a fully integrated concern which encompassed financial firms, auto component suppliers and automobile manufacturing. 2. Case Analysis In our analysis, we briefly look at the problems faced by Ford using the strategy analysis framework. We highlight some of the issues…
Analysis of Hyundai Motor Company
It has not been able to maintain the dividends competitively as it has been focusing on retaining the profits in the company to make its financial performance look better, thus a fall in the share price can be anticipated, which is in reality reflected by a decrease of 2.14% of its share value. Background analysis The company in focus for this paper is Hyundai motors. Hyundai is a Korea based…
Ford Company Essay
hnical Excellence Know and have a passion for our business and our customers Demonstrate and build functional and technical excellence Ensure process discipline Have a continuous improvement philosophy and practice Own Working Together Believe in skilled and motivated people working together Include everyone; respect, listen to, help and appreciate others Build strong relationships; be a team…
marketing 2500 24 hours
The paper discusses demand-supply, expected sales & market share analysis, analysis of market entry mode, & strategies and estimated budget. All the analysis has base on extensive literature, case studies, theoretical modes and sales tables and curves. The statics results reflect well and car marketers from many companies both local and foreign are having an advantage. Most large automotive…