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Hyundai Auto company and GM Auto company - Research Paper Example
Author : cheyenne26
Pages 11 (2761 words)
Managing Organizational Change: Hyundai and General Motor’s Company Analysis Name: Institution: Instructor: Course Code: The Change Analysis – Images of Change Increased globalization and competitiveness in the business environment, coupled with the recent economic recession has raised serious issues to both General Motors and Hyundai Motors that has caused the companies to restructure the way they do business and their brands and product portfolios (Norton, 2008; Cho, 2012)…
With these, the company embarked on restructuring its brands in a manner that they were responsive to market needs yet still competitive. It has focused on restructuring its brands while still focusing on their core business: that is they have focused on strengthening the core businesses which are Buick, Cadillac and Chevrolet, while reducing focus on other lesser brands which are not the core of the business (GM Company 2010 Annual Report, 2010; Norton, 2008). Hence, while focusing on high quality and exciting vehicles, they have also focused on affordability and fuel efficiency. The key focus is mainly providing high quality and affordable vehicles to the market (General Motors Corporation, 2008). Over the past decade, GM has weathered a dip its US market share, with the key reason for this for this being that most of the company’s vehicles did not seem to appeal to younger buyers, nor was it responding fast enough to the changing customer needs. In most parts of the market, the cars were mostly irrelevant (Szczesny, 2009). ...