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Panasonic Introduction- Panasonic Brand History The history of Panasonic can be traced back to the foundation of Matsushita Electric Housewares Manufacturing Works in 1918 (Panasonic Corporation, 2013a). Panasonic’s founder, Konosuke Matsushita, was born in 1894.
In 1920, Hoichi Kai was formed after WWI to ensure that all the employees, who had grown in number with the passage of time, worked together in healthy collaboration. The company had grown into a big business by 1922. It was in May 2003 that the officials decided that “Panasonic” would be the global brand name for all products of the company, with brand slogan as “Panasonic ideas for life” (Panasonic, 2013c). Panasonic was already the brand name for the companies’ loud speakers back in 1955, and that is why it was named “pan” and “sonic”. Panasonic became the national brand name in the last decade, and all outdoor signs were also altered correspondingly. Now, Panasonic has become a corporate brand that offers a wide variety of spectacular products and services. With hard work, dedication and innovation as the founding principles of the company, Panasonic has become one of the giant companies that offer a myriad of products that are present in the households of common people all around the world. This paper sheds light on important aspects of this extravagant brand name while focusing on important branding theories. What makes Panasonic Successful? With its head office located in Osaka, Japan, and under current presidency of Kazuhiro Tsuga, Panasonic has been able to outshine many of its competitors with constant struggle, hard work and innovation as its base message. ...
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