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Panasonic - Essay Example

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In 1920, Hoichi Kai was formed after WWI to ensure that all the employees, who had grown in number with the passage of time, worked together in healthy collaboration. The company had grown into a big business by 1922. It was in May 2003 that the officials decided that “Panasonic” would be the global brand name for all products of the company, with brand slogan as “Panasonic ideas for life” (Panasonic, 2013c). Panasonic was already the brand name for the companies’ loud speakers back in 1955, and that is why it was named “pan” and “sonic”. Panasonic became the national brand name in the last decade, and all outdoor signs were also altered correspondingly. Now, Panasonic has become a corporate brand that offers a wide variety of spectacular products and services. With hard work, dedication and innovation as the founding principles of the company, Panasonic has become one of the giant companies that offer a myriad of products that are present in the households of common people all around the world. This paper sheds light on important aspects of this extravagant brand name while focusing on important branding theories. What makes Panasonic Successful? With its head office located in Osaka, Japan, and under current presidency of Kazuhiro Tsuga, Panasonic has been able to outshine many of its competitors with constant struggle, hard work and innovation as its base message. ...
s saving energy and resources, planting trees, conducting cleanup activities and providing eco-based promotion and education.” It is one of the basic management principles of Panasonic’s to care for and synchronize with the ecosystem; and, that is why, Panasonic products can be termed as green products, since they help save energy while maintaining the vitality of the environment. Panasonic products are energy efficient, and are manufactured in sites under environment friendly conditions, like reduction of emission of CO2 and other toxic gases. Eco-friendly behavior of Panasonic has made it popular among people all over the globe. Panasonic works in collaboration with consumers, suppliers, vendors, and experts to make green innovations possible on a worldwide level. Supply chain and logistic partners have made it possible for Panasonic to reduce environmental impacts during the manufacture process. Panasonic also believes in maintaining and highlighting biodiversity in areas where Panasonic sites are located. Since ecosystem-friendliness or greenness of Panasonic products is what makes Panasonic successful, we shall probe further into the same idea. Panasonic aims to become the leading Green Innovation Company on its 100th anniversary in 2018 (Panasonic Corporation of North America, 2013b). Green Innovation Company will have two main goals: Green Life Innovation, and Green Business Innovation. Green Life Innovation will make people’s lives eco-friendly by introducing more energy-efficient products; and, Green Business Innovation will improve organizational performance through modernization. Panasonic works under the principle that manufacturing impacts should be minimized in the manufacturing process. For example, products are manufactured with lead-free ...Show more
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Summary

Panasonic Introduction- Panasonic Brand History The history of Panasonic can be traced back to the foundation of Matsushita Electric Housewares Manufacturing Works in 1918 (Panasonic Corporation, 2013a). Panasonic’s founder, Konosuke Matsushita, was born in 1894…
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