Colgate Toothpastes - Essay Example

Only on StudentShare

Extract of sample
Colgate Toothpastes

This paper stresses that Colgate is the leading brand of toothpaste, it should not rest on its laurels because of the highly competitive industry. Their marketing strategy should be appropriately adjusted depending on the dictates of the times, if it wants to remain competitive and retain its current position in the market. Brand image may not be enough assurance that they will remain on top. Since toothpaste is already in the mature stage, Colgate should find ways and means to innovate their products and continue to address the changing needs of its consumers. The author of the paper declares that with regards to Colgate’s promotional strategy, it is suggested that they emphasize the functionality of their toothpastes more than those that arouse the emotions. It was found out in a research that Colgate’s live demo campaign is a valuable way of increasing usage of a product.
This report makes a conclusion that Colgate has 16 varieties of toothpastes, not counting the different flavors in some of its toothpaste brands. It is recommended that product duplicates be removed. Colgate offers too many types of toothpastes but some of them have almost identical active ingredients and characteristics. Too many products tend to confuse the consumer. An example of this is the Colgate Triple Action which is almost the same as the Colgate Cavity Protection and Colgate Total. Their whitening toothpastes such as the Colgate Sparkling White and Colgate Luminous targets the same market. One thinks that Colgate can just retain their most highly-saleable toothpaste and concentrate on marketing it. ...
Download paper

Summary

This report gives an in-depth study of Colgate-Palmolive’s marketing strategy for its toothpaste line. It analyzes the environment where there is the presence of Colgate toothpastes. The 7Ps of marketing are discussed to give a clear understanding of the marketing strategy of Colgate for its toothpaste products. …
Author : murazikchance

Related Essays

Situation Analysis Report: Marks and Spencer Plc.
12 pages (3012 words) Essay
Marketing Strategy
17 pages (4267 words) Term Paper
Managing Case Study on Colgate Co.
10 pages (2510 words) Case Study
Marketing strategy
12 pages (3012 words) Essay
Marketing Strategy
7 pages (1757 words) Essay
STRATEGY ANALYSIS AND EVALUATION
9 pages (2259 words) Essay
Learning Team Sales Plan: Phase Two
11 pages (2761 words) Essay
Marketing Strategy
4 pages (1004 words) Essay
Article Review
1 pages (251 words) Article
Got a tricky question? Receive an answer from students like you! Try us!