Investigation and evaluation of a toothpaste brand's marketing strategy (Colgate Toothpastes)

 Investigation and evaluation of a toothpaste brand
Masters
Essay
Marketing
Pages 11 (2761 words)
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Colgate Toothpastes Name Course Instructor’s Name Date COLGATE TOOTHPASTES TABLE OF CONTENTS Executive Summary …………………………………………………………………………. 2 Section 1 Introduction …………………………………………………………………………

Introduction

.... 4 Section 3 Differential advantage/ Competitive edge (USP) ………………………………… 5 Section 4 Competition ………………………………………………………………………. 6 Section 5 Segmentation Targeting & Positioning (STP) ……………………………………. 7 Section 6 Marketing Objectives and Goals (SMART) ………………………………….….. 7 Section 7 Marketing strategies and programmes (7P’s) …………………………………… 8 Product ………………………………………………………………………………….. .. 8 Price ………………………………………………………………………………………. 9 Place ………………………………………………………………………………………. 9 Promotion …………………………………………………………………………………. 10 Packaging …………………………………………………………………………………. 10 Positioning ………………………………………………………………………………… 11 People ……………………………………………………………………………………... ...
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