Consider a particular real organization of your choice which has an international profile. Discuss how the organization is adopt

Consider a particular real organization of your choice which has an international profile. Discuss how the organization is adopt Essay example
Masters
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Marketing
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Sustainability and the Green Supply Chain in The Ford Motor Company Table of Contents Introduction 3 The Marketing Channels and Logistics Frameworks, Models and Theories and Latest Trends 4 The Role of Technology, Globalisation and Environmental Concerns on the Supply Logistics of the Modern Business World 6 Ford Motor Company Adopting the Principles of Environmental and Social Sustainability 9 Conclusion 14 References 16 Bibliography 20 Introduction In relation to the automobile industry, it can often be viewed that the demand for the vehicles has been constantly increasing throughout the globe…

Introduction

The company is primarily engaged in manufacturing vehicles for the purpose of selling them to the general customers. The company was originally established in the year 1903 by Henry Ford and since then, the company has produced more than 260 millions of vehicles (Austin, 2001). It is worth mentioning that the automobile industry has grown to be much competitive in nature over the preceding few decades, particularly after the advent of the globalisation process. At the same time, the continuous advancement in the technological aspects has also contributed towards altering the business models and forcing the companies like Ford to incorporate radical changes in their respective supply chain and logistics operations for sustaining business in this competitive landscape. The company, during the year 1995 has initiated a plan to restructure its business model and other key areas of its activities such as Order to Delivery (OTD) and Ford Production System. ...
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