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International Marketing Project 2/1 - Assignment Example
Pages 3 (753 words)
Assignment 2: Course Project Task 2 Name Institution Assignment 2: Course Project Task 2 Topic: International marketing communication Qualitative and quantitative data you need for your paper. The mot preferred qualitative methods were the selective survey, semi-structured detailed interview, and explorative interrogation…
These firms have accessible headquarters and an updated website. The interview lasted for about forty minutes as the answers were registered on a writing tape. The working tools utilized in analyzing the data as well as interpreting it were Likert scale, content analysis and semantic differentiation. These were the quantitative data. In the results, most respondents had different views. All the sampled representatives of tourism companies responded that they have a website where they take their offers, where the details consisted of the touristic services they offer, a website that is greatly considered importing in international market communication. Other means of communicating to customers internationally as stated by the interviewees included the business messages sent via email to the database with clients, the sponsored links, company newsletters, and the use of social networks by companies (Baker & Hart, 2008). One communication tool mentioned in common during the interviews was the use of letters, which are used to attract and maintain the existing customers through informing them on promotions, offers, surveys, contests, projects, or events of a given company at a given time. ...