Marketing in Photography - Essay Example

Only on StudentShare

Extract of sample
Marketing in Photography

Brand is linked with the product by relaying the attributes and character of the product (Roeck, Maon and Lejeune). However, the understanding of brand and product is necessary which include the understanding of the corporate strategy. Developing of strong brand is vital in the evaluation of the market. Branding in corporate and product sectors is similar because it involves creation of a positive image about the brand. In spite of excellent branding strategies, the company must distinguish a brand from a product, which is the key goal of branding. Brand involves the marketing of the diverse range of products developed in the market. In fact, it involves the creation of a strong resonance with brand. The online business dictionary defines a product as a good idea, method of doing something, information or data, or service resulting in meeting the need or want of the customer or population. It further describes it in legal term as commercially distributed item that may be physical, intangible such as a result or output derived from an act of fabrication, manufacturing. This should pass through a distribution channel ending at the consumption of the good or service. ...Show more

Summary

Name: Instructor's name: Course: Date: Branding Branding is essential in marketing of products both to customers and other business. Branding enables the creation of a brand image that improves the sales and marketing of the product. It is necessary for the impact of brand creation in relation to technological changes to be evaluated so as to establish the market perception of the society and related business…
Author : meagan31
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing in Photography"
with a personal 20% discount.
Grab the best paper

Related Essays

Integrated Marketing Communications
The customer relations that will be maintained by the organization through integrated marketing communication will lead to value increase in the organization products brands (Kitchen, &Pelsmacker, 2004, p 147). For instance, Coca Cola applied communications method to attract and retain customers through its website and CSR.
6 pages (1500 words) Essay
Marketing communication mix
This study looks into marketing and communication mix as a tool used by business organizations and companies to meet their objectives in marketing and advertising of the products and services that they offer. The mix in marketing communication is comprised of promotion, product, price and place which are usually referred to as the four Ps in marketing.
11 pages (2750 words) Assignment
Marketing analysis
A novel idea may be able to generate significant revenue over the short term but the long term growth and sales are only possible when the customer perceptions are successfully shifted positively in a firm’s favor by using the correct marketing mix of: product, price, place and promotion.
12 pages (3000 words) Essay
Marketing professional
Their services and products are characterised by responsiveness, advocacy, flexibility, innovativeness, community building and expressiveness. The not-for-profit organisation employs over one million workers in Australia with the revenue expected to reach $105 billion by the end of 2012 (Shulman, 2012).
6 pages (1500 words) Essay
Marketing
A star product has high market share as well as high growth rate. As Apple’s iPad is a revolutionary product, it is generating a good number of sales and the sales of the product are expected to grow in the recent years as customers are catching on the touch screen phenomenon.
3 pages (750 words) Assignment
Social network marketing
Social network marketing. Social network marketing In many organizations, communication is the main tool for marketing, the quality of the marketing strategies depends a lot, on how the organization communicates their information to the outside world. This has a lot to do with accessibility and clarity in the mode of communication used.
6 pages (1500 words) Research Paper
Quantitative market research report carried out on a professional photo service by Marketest (marketing research company).
In this regard, there is a need to have quality and long lasting photos. Nevertheless, with the speedy growth of the technology, many people can be able to take and print photos without the need to use the services of a professional photographer. However, it will be acknowledged that not everybody can take and produce high quality photos thus the need for a professional photographer and other photo services.
10 pages (2500 words) Research Paper
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT