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Essay sample - REFLECTION ON INTERNATIONAL MARKETING
Pages 5 (1255 words)
INTERNATIONAL MARKETING Name: Course: Tutor: College: Date: International Marketing Over the last few decades, the business environment has expanded and organizations are venturing into the international markets to gather more customers for their products…
Additionally, international markets are characterised by a wide range of market forces that may limit the success of particular products that do not conform to the market forces. Some of the pertinent issues that may affect the success of a product in the market includes the skin colour of the people, their cultural aspects, and even their general attitude towards specific products. For instance, in Asia, the idea of a bright skin colour is a sensitive issue that influences the sale of beauty products. As such, organizations that consider entering the international market should be prepared to conform to these market forces to avoid the risk of opposition from their potential customers. Unilever is one of the organizations that have faced a market resistance from their sale of skin whitening products in Asia. International marketing strategy demands that an organization conforms to the ethical aspects of the new market to avoid igniting moods and emotions that may affect their operations. In the Asian market, there has been an upsurge of the demand of beauty products, a trend that has attracted many beauty product organizations to venture into this market. McDougall (2013, Para. 2) pointed out that Asia contributes to a large extent to the expanding beauty market that is expected to hit $19.8 billion by the year 2013. ...
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