Got a tricky question? Receive an answer from students like you! Try us!

A marketing on consumer behavior, focusing on car selection on the brand-Honda - Research Paper Example

Only on StudentShare
College
Research Paper
Marketing
Pages 10 (2510 words)

Summary

Consumer Behavior: Marketing Honda Cars Introduction The concept of consumer behavior involves the study of various theories and concepts of psychology and sociology and other related sciences. Firms like Honda use knowledge of consumer behaviour in determining the latest trend and making it as basis to manufacture new products or improve existing products and services and sales strategies…

Extract of sample
A marketing on consumer behavior, focusing on car selection on the brand-Honda

(Hoyer & MacInnis 221) Research on consumer behavior provides firms with information about their target market and the business environment. Researchers provide a careful analysis of the firm’s plans, activities and methods. Relationships that are of interest to consumer researchers are classified as “correlations and causal”, which is similar to the cause and effect situation. A correlation occurs when statistics among the factors have significant relationship. Examples of variables are advertising and research which can be the subject of correlation research. There is positive correlation when two variables act at the same time. There is negative correlation in a situation where two variables are in opposite direction. Advertising and sales are correlated positively since both increase at the same time. On the other hand, product defects and customer regard for the product have a negative correlation; meaning, as product defects are seen or felt, customer is dissatisfied. (Kardes et al. 368) Consumer behaviour involves the study of psychology and sociology, and it is important to apply this on the Honda market segment. Sociology includes study of different cultures. Culture influences the American decision-making process and their decision to buy. ...
Download paper
Not exactly what you need?

Related Essays

Consumer behavior - marketing strategy
Some of the major factors, which influence consumers’ decision regarding purchase of a product, include price of the product, quality of the product, self-image, cultural factors, and social pressure. “Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class” (Shah). Analysis of consumer behavior is very important for the managers because it helps them develop marketing strategies in accordance with the mindset of the consumers. Strategic Marketing Planning Masters states, “Strategic marketing is a consumer-based approach to…
8 pages (2008 words)
Consumer Behavior: Brand Personalities
Despite the fact that brand image development is undeniably a grave challenge to brand managers, there has not been much research to assist brand managers in making a choice between different strategies. There are large numbers of researches that have been accentuated on brand personality (Okazaki 2006; Venable & Rose 2003). Nevertheless, the most important focus of these researches has been on the consequences and outcomes of brand personality or on dimension factors. There have not been much studies revolving around how brand personalities are build up as well as how they can be augmented.…
12 pages (3012 words)
Consumer-brand relationships
When the concept of branding is applied in the marketing strategies, there is a huge possibility that an effective consumer-brand relationship is created. The marketing experts have realised that the customers have become more informed and have easy access to a wide range of choices and the only way to get competitive advantage in the respective market is to strengthen the consumer-brand relationship which means getting the customers emotionally involved with the brand (Bengtsson, Bardhi & Venkatramann, 2010). It is stated by Frank et al. (2010) that the companies that will ensure that they…
20 pages (5020 words)
PRICE, CONSUMER BUYING BEHAVIOR AND MARKETING ACTIVITIES
Pricing behaviors used to advertise goods and services to consumers such as twenty thousand pounds for a Ferrari, are common in contemporary society, showing that they are advantageous for businesses (Baines et al. 2011). Further, price consultants have emerged to provide advice to business people on how to price their goods because of existence of a strong relationship among price, consumer buying behavior, and marketing strategies. It is significant for businesses to determine which pricing behaviors will harness more consumers. Buying behavior is an act where people make decisions whether…
4 pages (1004 words)
Consumer Behavior: Observational Research Term Paper
In this regard, the research has been conducted using the approach of observational method of study. The primary focus in this observation study has been to determine whether people behave differently at diverse stalls in the food court. Moreover, the observational research has also aimed to determine if there are any differences in the way in which people order in the food court. Buying behavior is the act and the process of decision making used by people in buying different products. In general, there are three vital aspects that affect the buying behavioral pattern of the individuals at…
9 pages (2259 words)
Consumer behavior
Her decision to buy a specific vehicle was influenced by several important qualities she demanded in a new vehicle. The car had to be safe, extremely fuel efficient, comfortable, with a stellar reputation for safety, reliability and low repair costs among current owners and professionals alike. As a working mother she needs a reliable, fuel efficient and inexpensive to insure vehicle to commute and be able to depend on her vehicle for everyday errands and for fun. After interviewing her and finding what her true wants and needs are we came to the conclusion that her need for a good looking,…
4 pages (1004 words)
consumer behavior
There is a contrary perspective as well, which is, organization can straight way come up with marketing strategies, and then influence the consumer behaviour. That is, if the organization makes an all out ‘attack’ on the customers’ sense organs of eyes, ears and even nose, they can influence or tune the consumer’s behaviour and their buying habits. Either way, it is of paramount importance to focus on consumers’ behaviour and come up with marketing strategies, so the organization’s product or service can be made an enticing one as well as an optimally selling and successful one. In…
11 pages (2761 words)