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Essay example - Consumer website Analysis and Evaluation Project
Pages 5 (1255 words)
number Date Consumer Website Analysis and Evaluation Project Establishing brand image The Inferno Fan page sets Little Inferno Entertainment Fireplace as a brand meant for a specific community. It belongs to a specific group of people who would find fun in burning their toys and achieving emotional satisfaction…
Extract of sample
The distinctive position created by the website is that of belonging. The website is an Inferno fans page. It is meant to provide Little Inferno Entertainment Fireplace fans with a place to share their experiences and develop more fun. It gives an image of trust, fun, belongingness, identity, and unique community. The name of the website suggests its relationship to the product, but does not sell the idea to those consumers who know nothing about the product. The website is an appreciation society which shows the level of trust the company assumes to have with its consumers, and belongingness it gives its consumers in relation to the product. There is also the link of Little Inferno Entertainment Fireplace fans page to Goofans page indicating some identity, and uniqueness, that is, in ‘Tomorrow Corporation’, there is a corporate portfolio; a common practice of developing an appreciation society for their consumers (Inferno Fans Page). The brand image has also been established using the name of the product, the use of a celebrity’s name, and its target market. The name of the product, ‘Little Inferno Entertainment Fireplace’, has been used to create the fan page, that is, ‘Inferno fans’. ...
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