media of The Plastic Surgery Institute Of Miami

media of The Plastic Surgery Institute Of Miami Research Paper example
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Name: Instructor: Task: Date: Media of the Plastic Surgery Institute of Miami The plastic surgery institute of Miami makes use of the social media in planning their business effectively. To achieve a media strategy, they formulate goals to be achieved and how the social media will help in achieving the goals.


Before engaging on social media, the management determines the prospective and customers with whom to engage with for the purpose of helping them to know their characteristics and to create a set of marketing personas for the targeted segment. To achieve this, the institute strives to understand the point of view and activities of their target market. The institute, therefore, keeps record of their customer’s past purchases, think demographics, psychographics, interests and priorities. It also seeks knowledge of the social media behavior of their targeted customers and where they engage in social media since not everyone is on social sites, like the Face book. Due to the risk of spending more time on social media than expected, the management of the institute is strategic with time usage on social media and has a social media plan to help them find the right balance. The institute uses existing communications like the email and in-store for the purpose of encouraging customers to get onto social media to engage with them. The plastic surgery institute of Miami creates social media objectives to establish a specific, targeted strategy for the involvement of social media for proliferation of their business. It uses tools provided by their social media clients to gauge the effectiveness of their current social media strategy. ...
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