Strategic Marketing

Strategic Marketing Case Study example
Case Study
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Strategic Marketing Table of Contents Question 1 3 PESTEL Analysis of Fairdawn Hotels 3 Porter’s Five Force Analysis 6 Question 2 8 References 11 Question 1 PESTEL Analysis of Fairdawn Hotels India provides a huge potential for tourism because India is home to the oldest cultures of the world and has a vibrant economy which allows it to be have visitors from across the globe.


It is a democratic country which ensures that the tourism industry enjoys stability and hence the hotel industry will also get benefitted. India has a specific ministry called tourism ministry which formulates strategies to enhance the tourism sector in India. Indian government charges huge amount of taxes from the luxury hotels which will have a huge impact as political scenario changes. The hotel industry in India gets good incentives and the respective state governments also supports development of such hotels and their growth. Though the terrorist attacks on Taj Hotels and Oberoi hotel have led to drop in foreign travellers, Indian government is taking steps to allay such fears (Kachwala and Mukherjee, 2009, p. 158). Economic Factors India is one of the fastest growing economies of the world with the GDP growing almost 4 to 5 % where the rest of the world economies are slowing down. Hence many business meetings and conferences are held in India and the hotel industry tries to capitalize on that. It is seen that many foreign tourist travellers are now willing to spend money to get their value for it. As economy of India is increasing at a good pace, it signifies investments in infrastructure, construction of new avenues for tourist, increase in promotional expenditure, beautification of the cities and towns etc. ...
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