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J.P.Morgan - Assignment Example

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Undergraduate
Assignment
Marketing
Pages 8 (2008 words)

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J.P.Morgan Topic: Reasons and Expectations behind Taking Sustainability Measures by J P Morgan Chase & Co. To Maintain Its Leadership Position in the Industry Table of Contents J.P.Morgan 1 Table of Contents 2 1.0 Introduction 3 1.1Terms of Reference 3 2.0 Procedure 4 3.0 Findings 4 3.1 Socio-Political Issues faced by J.P…

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J.P.Morgan

Morgan 10 3.9.1 Strenngths 10 3.9.2 Weaknesses 10 3.9.3 Opportunities 10 3.9.4 Threats 10 4.0 Recommendations 12 5.0 Conclusion 12 6.0 References 13 1.0 Introduction J.P. Morgan & Co. is an investment and commercial banking organisation which is primarily based in the United States. It was established by J. Pierpont Morgan and was generally known as Morgan or the House of Morgan. In the current day context, J.P. Morgan is a part of the JPMorgan Chase. This firm is considered to be the direct forerunners of two of the major banking organisations namely Morgan Stanley and JPMorgan Chase in the context of the United States and on a global scale. In the year 2000, J.P. Morgan was obtained by Chase Manhattan Bank and they formed into a new organisation i.e. JPMorgan Chase & Co. In the current day context, J.P. Morgan brand is utilised for the purpose of marketing definite JPMorgan Chase wholesale deals which include asset management, investment banking along with commercial banking. In order to create efficiency, the company was found to restore its business operations in the year 2008. However, presently, the supremacy of J.P. Morgan is under risk as the organisation is facing certain issues relating to the maintenance of sustainability in the business (Alef, 2009; Chernow, 2001). ...
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