StudentShare solutions
Triangle menu

WestJet Airlines Ltd. WestJet and Air Canada - Term Paper Example

Extract of sample
WestJet Airlines Ltd. WestJet and Air Canada

It also has a loyalty card and rewards program (WestJet, n.d.). Key Features and Benefits The company renders flight security services with also helping the people book flights, hotels and car rentals from airports online. In terms of special benefits the company renders special privileges for persons relating to special categories and also pertaining to the maternity category (WestJet, n.d.). WestJet in competition to Air Canada has introduced ‘premium economy’ seats to help the consumers enjoy an extra leg space that would be made available in the first four rows of the airlines. Though the booking of the ‘premium economy’ seats would tend to charge more from the consumers yet a comparison drawn reflects that the charge is half than charged by other premium airlines in the course of rendering boarding and on-flight amenities to its passengers. This premium seating model of the company helps WestJet to continue with its low cost position (Hasselt, 2012). WestJet’s Product Life Cycle The Product Life Cycle curve for a company has four stages like Introductory, Growth, Maturity and Decline. WestJet reflects a growth in terms of market revenues and passenger traffic along the periods ranging from 2007 to 2011 from $2127 to $3072 million and from 14,545 to 21,186 million respectively. Thus WestJet falls in the Growth stage (WestJet, 2011, p.6). Products Rendered by WestJet and Consumer Needs WestJet renders online booking of flight, hotel and other hospitality services for both business and corporate passengers along with vacationers. Along with insurance and security benefits the company also renders an extensive reward program catered to meet the needs of loyal consumers (WestJet, 2011, p.10-14). Passengers through the above services can book their flights and hotels associated with the airline company in an online fashion that helps in making their tour more comfortable. Insurance and security benefits help the passengers retrieve their expenses related to their vacation and tours in cases of any emergency. Further the loyalty scheme of the airlines company helps the consumers avail special discounts and promotions rendered by WestJet during special occasions. WestJet’s Offerings vs. Its Competitors West Jet’s service offerings in comparison to other flight servicing companies operating in the Canadian landscape like Air Canada and American Airlines gain dominance in being able to provide the best quality of service at highly affordable or economic rates. Moreover the company operating on the basis of hub and spoke model reflects higher interconnectivity than its competitors (Grant, et al., n.d.). When, How and by Whom are the services of WestJet Procured Flight touring services and amenities rendered by WestJet are procured by people in times of deciding on vacations and also while planning to take short business tours. Services and amenities rendered by WestJet relating to booking of flights, hotels, car rental services along with travel insurance benefits can be availed by the consumers through the help of online portals. The consumer or passenger traffic in WestJet consists thus of passengers that are frequent vacationers or are tending to visit places relating to their business and professional needs (WestJet, 2010, p.9; Lamb, 2011, p.571). Market Segments of WestJet WestJet mainly focuses on being a low-cost carrier rendering services to economy class passengers. Moreover the airlines company also caters to the needs of consumer segments through the transportation of cargo commodities on board (Aylen, 2012, p.250). Consumer or market segmentation of WestJet can be made in terms of Leisure Class Passengers that tend to avail flights for tour or vacation ...Show more


WestJet is an airlines company created during 1996 aimed at rendering the best class of flight service to its consumers at economic rates where the people can book vacations, hotels and car rentals online and at the same time earn facilities like travel insurance…
Author : wondricka
WestJet Airlines Ltd. WestJet and Air Canada essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the term paper on your topic
"WestJet Airlines Ltd. WestJet and Air Canada"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Strategic Management - Southwest airlines
The company also boats of having very profitable shares which has been maintained through steady growth and profitability figures. The company also won the “tripe three” rating as a measure of superior customer service and satisfaction in the 1990’s .
8 pages (2000 words) Term Paper
American Airlines vs. Southwest
According to the report the success of an airlines company is also dependent upon that of its peers or rather rivals. Given a limited market base and a few numbers of significant players in it, there is always a scope of hard-core competition in the scenario. Air tickets of Southwest Airlines are far less priced compared to their peer American Airlines.
6 pages (1500 words) Term Paper
Management - Southwest Airlines
In the rapidly transforming dynamics of the business environment,the effective change management becomes a critical factor.The various external and internal factors that significantly impact the performance outcome of the organizations need to anticipated to meet their challenges.Indeed,success of the firm is always the driving force behind the business strategies.
6 pages (1500 words) Term Paper
Classic Airlines Marketing Solution
Therefore leaders and managers are must have problem solving skills that will enable them to identify the most appropriate problem solving approach that will help them to reach appropriate solutions to problems that business processes face (Morgan, 2012, p.
8 pages (2000 words) Term Paper
Delta Air Lines
C.E. Woolman along with a group of investors from Louisiana built the foundation of this airline company. After Northwest Airlines, the company has the second largest passenger carrier in the world. Delta Airlines is considered as one of the well-established, widely recognized, respected, and innovative airlines which has built a great reputation and widespread recognition since its inception.
10 pages (2500 words) Term Paper
Air Arabia
Despite several competitive advantages the organization faces huge competition from its potential competitors like Fly Emirate regarding the business performance of business class. This part of the report will develop a growth strategy for the business class in Air Arabia to attract the passengers of business class segment.
6 pages (1500 words) Term Paper
Air Pollution in America
America is the melting pot of the whole world, the New World, seen by the rest of the world as the land of opportunity, the land of the free, the green pastures, and the crossroads where virtually all nationalities and races meet. The study of America's environment would not have aroused studies and researches a few centuries ago because air pollution was not a big concern until the twentieth century.
10 pages (2500 words) Term Paper
Report About Southwest Airlines
Their recruitment and selection strategy is also unique and helps to retain employees. Employee turnover at SWA is lower than competitors and they also offer stock options to the employees. They have the fastest turnaround
10 pages (2500 words) Term Paper
Radon Indoor Air pollution
What if the time one spends working away in an office has become a ticking bomb that brings one closer to acquiring a terminal illness? What if frequenting a grocery or shopping mall makes
5 pages (1250 words) Term Paper
Southwest Airlines
The company has traditionally operated on short-haul flights in its Low cost/No frills strategy together with its excellent customer service, which is a source of its advantages against its competitors. Another challenge is the eventual retirement or getting out of its CEO to whom the success of the company is directly associated.
3 pages (750 words) Term Paper
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us