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The effect of advertisement on consumer behaviour - Research Paper Example
Author : jweimann
Pages 10 (2510 words)
This essay describes how advertisements affects consumer behaviour. The consumer behaviors are guided by the principle of achieving the maximum benefits from the activities of purchase. The study of consumer behavior in the different markets by the companies is extremely crucial…
This "The effect of advertisement on consumer behavior" essay outlines how advertisements have influenced the consumer behavior of the young population of Qatar. The consumer behavior of the age group of 18-26 years in Qatar and the effects of advertisements on the consumer behavior of the said age group has been analyzed as follows. Qatar has attracted international investments in the various sectors of the economy and the top retail chains in Qatar have identified this opportunity to set up establishments and expand their business in Qatar. The big names that have tapped the potential consumer demands in Qatar are Carrefour, Marks and Spencer, etc. In this highly competitive market, advertisements by these companies have played a crucial role in influencing the consumer behavior in Qatar. The analysis of the consumers of Qatar in the age group of 18-26 years reveal that this target customer segment is young and energetic which follows the latest changes in the technological advancements and is aware of the value for money spent for purchase of products. The analysis of the sample questionnaires reveal that the consumers of the age group of 18-26 years in Qatar closely follow the advertisements of the products that they use. These consumers in the Qatari market prefer to socialize with the products by identifying as the best possible option that would satisfy their needs. These consumers are updated with the happenings of the market and even follow the advertisements of the products that they do not use (Kozami 94). ...