The effect of advertisement on consumer behaviour

The effect of advertisement on consumer behaviour Research Paper example
Research Paper
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Name Course Instructor Date The effect of advertisement on consumer behavior Abstract The research paper is aimed at studying the effects of advertisements on the Qatari consumers in the age group of 18-26 years. In order to conduct the research, the research question has been framed in the very beginning post which a review of the literature on the consumer behavior and the ways in which it has been influenced by the advertisements have been studied.


The analysis has been followed by recommendations on the importance of advertisements in influencing consumer behavior for the benefit of business and commerce. Introduction The consumer behaviors are guided by the principle of achieving the maximum benefits from the activities of purchase. The companies who sell consumer products, therefore, carry out research in the field of consumer behavior in order to maximize their revenues by tapping the opportunities available in the market. In order to do this, the study of consumer behavior in the different markets by the companies is extremely crucial. The changing global environment, the use of technology and innovative approached adopted by the organizations in this age of globalization and cut-throat competition has led to important changes in the consumer behavior (Hill and Gareth 85). The various forms of advertisements and the gradual shift to online advertisements by the companies have had crucial effects on the consumer behavior. This research paper would provide a deep insight on the effects of advertisement on the consumer behavior in the age group of 18-26 in Qatar. ...
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