A strategic map of different drinks - Essay Example

Only on StudentShare

Extract of sample
A strategic map of different drinks

Multi-brand Dominate brand Single brand Regional National International A strategic map provides a visual evaluation of how a brand dominates the market concerning its presence in the market. from the case study, the strategic map would be represented by the above graph. The products have been evaluated by comparing the brands and their presence in the market. other products available in a specific region have the lowest position in the strategic map, this is because they are a local product and the management has not focused on marketing. Comparing products available internationally, single brand products like Red bull and Rockstar are positioned lower compared to dominate and multi-brands. A brand with many products attracts a larger market share compared to a product with a single product. In the case study, Coca-Cola and Pepsi are better positioned compared to other brands under evaluation. For other brands to compete effectively with the best-positioned brands, the management needs to market the products to the international market. the management needs to strategize to ensure product diversity in a brand. Geographic distribution will increase product scope and diversity in a product will allow customers to have choice. Products like 5-hour energy are moderately positioned in the strategic map in terms of distribution, the single brand is distributed nationally placing it above regional brands (Gamble, 2010). ...
Download paper

Summary

A strategic map provides a visual evaluation of how a brand dominates the market concerning its presence in the market. …
Author : gutmannkaelyn

Related Essays

Strategic Marketing for The UK confectionery market
5 pages (1255 words) Term Paper
Strategic Marketing- Coca Cola
11 pages (2761 words) Essay
Strategic marketing
4 pages (1004 words) Essay
Marketing Mix of Fuze Drinks
3 pages (753 words) Essay
Marketing Research Paper
8 pages (2008 words) Research Paper
Coca Cola: Brand Audit
6 pages (1506 words) Essay
Brand Implementation
9 pages (2259 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!