Multi-brand Dominate brand Single brand Regional National International A strategic map provides a visual evaluation of how a brand dominates the market concerning its presence in the market. from the case study, the strategic map would be represented by the above graph. The products have been evaluated by comparing the brands and their presence in the market. other products available in a specific region have the lowest position in the strategic map, this is because they are a local product and the management has not focused on marketing. Comparing products available internationally, single brand products like Red bull and Rockstar are positioned lower compared to dominate and multi-brands. A brand with many products attracts a larger market share compared to a product with a single product. In the case study, Coca-Cola and Pepsi are better positioned compared to other brands under evaluation. For other brands to compete effectively with the best-positioned brands, the management needs to market the products to the international market. the management needs to strategize to ensure product diversity in a brand. Geographic distribution will increase product scope and diversity in a product will allow customers to have choice. Products like 5-hour energy are moderately positioned in the strategic map in terms of distribution, the single brand is distributed nationally placing it above regional brands (Gamble, 2010). 5. What key factors determine the success of alternative beverage producers? The beverage industry is competitive due to the many players that have invested in it. The success of each player is dependent on various factors. One of the main factors is a strong brand name. some of the older and established brands have a larger market share compared to the newer brand. Companies like Coca-Cola and Pepsi have a larger market share. Market penetration is another factor influencing the success of products. Brands that have penetrated the market and have a global distribution system have more sales compared to local brands. The companies are able to advertise their products through developed distribution channels. Big companies like Pepsi and Coca-Cola have established productions and distribution outlets in many parts of the world to ensure that the customer has access to the product. The taste of the beverage is also a key factor, the beverage should have a unique taste that attracts clients to the brand. Coca-Cola has a secret formula that is passed down from generation to generation, giving Coca-Cola a unique global brand. The beverage companies invest heavily in the marketing of its products, marketing creates market awareness thus increasing the popularity of the products. Marketing also informs the customers of the variations in the products a brand has and their availability. Beverage companies have to invest in innovation. The management should ensure that the company competes not only in its primary competition group but also against other beverages in the market. 6. What recommendations would you make to Coca-Cola to improve its competitiveness in the global alternative beverage industry? to PepsiCo? to Red Bull GmbH? Coca-Cola has a good position in the market. To maintain this position, the company has to carry out extensive research to evaluate the customers’ needs in the global market. Through research, the company will be able to produce new products that will appeal to the dynamic beverage market. Through market research, the company will be able to evaluate the products being produced and discontinue production of non-profitable products. The resources can be reassigned to profitable product and the production of new products in the market (Gamble, 2010). Pepsi is also a strong brand in the market, the main
A strategic map provides a visual evaluation of how a brand dominates the market concerning its presence in the market. …
The paper begins by a general overview of British Airways, defines business ethics and stakeholders. After this the paper explores stakeholders mapping and discusses matrix and quadrant models of stakeholder mapping. Finally the paper discusses the dealings of the company with four stakeholders together with their ethical concerns.
Unfortunately, some parents realize the ability of their children when it is quite late. Others get discouraged when they realize that their children are weak academically; yet others do not provide the favorable environment for learning. They forget that it is their duty to ensure that their children are provided with the necessary facilities which are prerequisites for the children to realize their goals.
The drinks under discussion are Pepsi, Coke and Sprite. These are carbonated drinks also known as fizzy drinks that contain huge amount of high fructose corn sugar, which is a replacement of corn syrup or cane sugar and is harmful for health. For people following a diet plan these drinks are also available as Diet Pepsi, Diet Coke and Diet Sprite.
Strategic management is the essence for the success of any organization. You cannot achieve your goals without having an idea of what you want to achieve. On similar lines organizations cannot work towards a common goal
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seems deceptive because having a generalize portfolio of products, promotions, pricing, distribution and branding strategies all around the globe is out of the game. The gimmick to win the battle of multicultural business environment is to integrate all these tools and reflect
The top authority frames organizational goals on the basis of available resources and assessment of external and internal business environments. Strategic management helps in providing overall direction to a firm and
It is important for such individuals to reduce the amounts of energy drinks they consume due to the resulting adverse effects including increased blood pressure and weight gain. However, the dangers associated with these drinks are facing a lot of press because of the
It is so because most these are the institutions where most sports people are (Gunja 2012, p.48). These drinks are known to have many different health risks as well as benefits to those who use them.
Sports drinks include all the beverages having
Energy drinks have many ingredients that define its working. The most important one of them is the caffeine and simple sugars. Caffeine is highest in percentage and it is important as it motivates the body to generate energy. On the other
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