Is service Marketing Different from Product Marketing?

Is service Marketing Different from Product Marketing? Research Paper example
High school
Research Paper
Marketing
Pages 3 (753 words)
Download 0
Student Name Professor Name Paper Date Services vs. Product Marketing: A Comparison The marketing is believed to be the practice of promoting products and services that are conceptualized and designed in order to meet and fulfill specific needs and wants of the public (Fernando, Saad and Haron pp…

Introduction

The banking and educational services are a few examples of thriving sub-domains of an increasingly growing industry. The products were previously marketed with the help of highlighting their physical attributes. In recent years, marketers have been switching towards enhancing psychological appeal of the products. The most commonly used technique in this regard goes with the name of celebrity endorsement in which the image of the product is purposely attached with a famous personality. The other famous technique is expert opinion in which an expert is invited to give his or her views about the product. The product advertisement has been turning towards accommodating psychological and mental needs that are duly noted in Maslow’s hierarchy of needs (Calabrese pp.805). The humans are believed to be the creatures of emotions and feelings. They tend and like to fulfill their psychological needs and wants. In short, humans are always looking to satisfy their deep seated ambitions. The human need to feel important has managed to grown significantly over the past few decades. The humanity is attempting to thrive and the marketers are the ones who are keeping their jobs intact and therefore, benefitting from the abovementioned change a great deal. The services are being marketed and advertised on a psychological ground only. ...
Download paper
Not exactly what you need?

Related papers

Marketing Service
Aim and Objectives: To understand the influence of service experience and its effects on service purchase process. To understand the significance of customer experience in the creation of competitive advantage for the organizations. Theoretical Framework: The theoretical framework is very useful as it assists academics in formulating a precise research direction and focus, and for businesses in…
service marketing
One-third of revenues is from advertising, one-third from companies distributing products through gift packs, and one-third from sales of consumer information. Spin-off publication “One Step Ahead” is likewise successful. The firm upgraded by changing its name to CD Marketing Services, while maintaining “Circular Distributions” for the existing door-to-door distribution. Under CD Marketing…
Marketing service
Attempts need to be made by the companies to bridge the gap. Table of Contents Executive Summary 2 Introduction 4 Service Encounter 1 5 Service Encounter 2 7 Service Encounter 3 9 Service Encounter 4 11 Service Encounter 5 13 Conclusion 15 References 16 Appendices 18 Introduction Services are the economic activities rendered by one party to another party. The heart of service is considered to be…
New product/service development and marketing metrics
The company is headquartered at Johannesburg, South Africa, and was founded in 1950 (Yahoo Finance, 2012). This report entails introducing a product manufactured by Sasol into a new market. The report has been divided into three broad parts. Firstly, a detailed market analysis about the market facts and trends where the company’s product is suggested to be introduced for the first time has been…
Service Marketing
Hart (1990) stated that recruiting a new customer costs five times than to keep current customers happy and content. This statement holds great value in every sense as organizations often try hard to keep customers happy by offering great services. At the same time, organizations have service recovery tools that help in gaining customers loyalty and trust back. Service recovery tools often help in…
Service Marketing
The image of the brand effectively represents the way the customers view an organization (Kapoor, Paul & Halder, 2011). Services’ marketing ensures that an organization such as McDonald’s presents and behaves itself in a modern consistent way in order to delivery on its promise of being the best in customer service. Customer service is the backbone of an organization since there is no…
service marketing
Table of Contents Executive Summary 2 Table of Contents 3 Introduction 4 Case Encounter 1: Travel & Tourism Industry 4 Case Encounter 2: Telecommunications Ltd 7 Case Encounter 3: Movie Rental 9 Case Encounter 4: Online Book Ordering 11 Case Encounter 5: Airline Ticket Booking 12 Conclusion 14 Journal Template 15 Introduction Services are intangible products offered to customers and are usually a…