Brand value and its effect on public perception and to a business

 Brand value and its effect on public perception and to a business Thesis example
Masters
Thesis
Marketing
Pages 30 (7530 words)
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Brand value and its effect on public perception and to a business Table of Contents Chapter 1 4 1.1Introduction 4 1.2 Problem Areas 8 1.3 Rational of the Study 8 1.4 Problem Statement 9 1.5 Research Question 9 1.6 Research Objective 10 Chapter 2 10 2.1 Literature Review 10 2.1.1 The Concepts of Brand Value and Brand Equity 10 2.1.2 Building Better Corporate Image in Oil and Gas Industry 12 2.1.3 Brand Value Creation 14 2.1.4 Public Perception for Brand Value 14 2.1.5 The Customers Value Relation Process 15 Chapter 3 16 3.1 Research Methodology 16 3.1.1 Sources of Data Collection 17 3.1.2 Type of Research Methodology 18 3.1.3 Research Method Choice 19 3.1.4 Validity and Reliability 20 Chapter …

Introduction

The names of the products become brands when they are globally recognized by the people. When these names become brands, they also obtain the responsibility of commitment towards their customers and also the channel partners or intermediaries. A product is not a brand but a brand is something more than a product. Brand value helps in delivering or communicating specific message to the customers (Parameswaran 3). The message that the brand conveys to its target customers, helps to decide the type of strategies that the firm would form to retain its brand value. Marketing strategies are developed for protecting and further enhancing the brand value of the products. Brand value also helps in measuring the value that is generated from the marketing investments. ...
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