StudentShare solutions
Triangle menu

Marketing principles - Essay Example

Nobody downloaded yet

Extract of sample
Marketing principles

Nike's core business is in the research design and marketing on a global scale of shoes, equipment, apparel and related services, with a special focus on athletic apparel as well as athletic footwear. Present in more than 190 nations around the world, Nike utilizes a variety of distribution channels, including the Internet, Nike-owned stores, and retailers, even as the Nike stores are either owned by the company directly or are franchised to others. Aside from athletic gear, Nike is also present in the segment of recreational wear, and there is an overlap in the categories as they pertain to the sale of specialized sports and leisure apparel for different sports, including cricket, American football, wrestling, baseball, lacrosse, walking, golf, activities in the outdoors, volleyball and tennis. It is heavily present too in the major team sports globally, including football,.soccer and basketball. The seven categories around which the Nike business are organized, meanwhile, are as follows: Action Sports, Basketball, Nike Sportswear, Soccer, Running, Women's Training and Men's Training. The company has a line of products for children, and its product lines also include other accessories as well as bags. It's IHM subsidiary is a direct to customer distribution channel, and it is via this channel that Nike is able to tap into a network of non-affiliated entities to produce and market goods under the Nike name, including devices, apparel, and software applications together with all sorts of other equipment. The company owns Converse as a wholly-owned subsidiary, through which the company manufactures and markets products under certain key brands, including Chuck Taylor and Jack Purcell. The company also owns the Hurley International, through which it markets apparel as well as accessories for young people and for those engaged in action sports activities. On the other hand, it has disposed of its Cole Haan and Umbro brand, the latter a marketer of soccer-related apparel, accessories and general merchandise (Google; Reuters). There is no better way to gauge the performance of the company and the overall success of its marketing strategies than to look at how the share price of Nike has fared historically. Looking at the financial performance of the firm in this respect, one sees that the company has done well crafting and executing on its marketing strategies and marketing mixes. The chart below shows that Nike's stock has done well over the past ten years, indicating such success. The stock price chart shows that the company's shares have consistently been on an upward trajectory by way of stock price trends, and generally doubling over the past three to four years on the back of a successful overall business strategy and marketing strategy(Google) : Graph Source: Google II. The 4 Marketing P's as they Apply to Nike The above discussion points us to the various brands, product lines, and product categories or segments where Nike has chosen to compete, and it is clear that the focus on athletic apparel and athletic wear in general is a major company focus that has contributed to much of its success. ...Show more


Marketing Principles- Nike Table of Contents I. Introduction 3 II. The 4 Marketing P's as they Apply to Nike 5 A. Product 5 B. Place 6 C. Price 6 C. Promotions 7 III. General Costs of Marketing 7 IV. PEST Analysis 8 A. Political Factors 8 B. Economic Factors 8 C…
Author : hwest
Marketing principles essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing principles"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Marketing Principles
Marketing helps to create both consumers and producers satisfaction through exchange activities. Marketing approaches enables marketers to avail commodities which are required by consumers at specific place cost effectively. This enables companies to generate revenue for sustaining production activities and design approaches to sustain their clients (Fuller, 1997, p.14).
3 pages (750 words) Essay
Marketing Principles
The company has the highest number of employees standing at about 147,000. This highest number of employees is imperative in enabling the company to successfully provide services in about 200 countries. The company has been facing increased competition from other rival groups dealing with soft drinks.
11 pages (2750 words) Essay
Marketing Principles
The company uses different marketing strategies to market its products to different people. Elements of the marketing mix such as price, place, promotion and product are very important when marketing a particular product. These aspects shape the people’s perceptions towards a certain product.
15 pages (3750 words) Essay
Marketing Principles
Effective new product differentiation and business diversification strategy helped the organization to increase its market share and brand value. The essay will develop a consultant report for Coca Cola in which the competitive position of the organization and organization’s implemented marketing strategy will be evaluated.
8 pages (2000 words) Essay
Marketing principles
Baby product companies sells different types of baby equipments including baby cosmetics, soap and shampoo, cots, mattresses and bedding, car seats, prams and push chairs,
6 pages (1500 words) Essay
Marketing Principles
t is fundamentally inspired by the vision of the company to generate a better life of the individuals or the customers by delivering unique and inclusive furnishing products at reasonable prices (Inter IKEA Systems B.V., 2012). Furthermore, when determining the core marketing
11 pages (2750 words) Essay
Marketing principles
Marks and Spencer is one of the leading multinational fashion retail company based in London. There are company 718 retail stores of Marks & Spencer in UK. Moreover they have 361
12 pages (3000 words) Essay
Marketing principles
23). Understanding market segment will enable the marketing department to identify the number of potential customers or users, which they can reach through clever promotions
10 pages (2500 words) Essay
Marketing principles
As such, most companies ensure that they focus on the market and specifically their customer. This is because the customer provides the market for the products made. In a highly competitive world such as todays, it is important to create a competitive advantage
1 pages (250 words) Essay
Marketing Principles
Coca-Cola, Dettol, Dove. These fast moving consumer goods are the essential items we purchase when we go shopping and use in our everyday lives. Theyre the household items you pick up when youre buying groceries or visit your local chemist or pharmacy. FMCG
12 pages (3000 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us