Marketing principles - Essay Example

Only on StudentShare

Extract of sample
Marketing principles

Nike's core business is in the research design and marketing on a global scale of shoes, equipment, apparel and related services, with a special focus on athletic apparel as well as athletic footwear. Present in more than 190 nations around the world, Nike utilizes a variety of distribution channels, including the Internet, Nike-owned stores, and retailers, even as the Nike stores are either owned by the company directly or are franchised to others. Aside from athletic gear, Nike is also present in the segment of recreational wear, and there is an overlap in the categories as they pertain to the sale of specialized sports and leisure apparel for different sports, including cricket, American football, wrestling, baseball, lacrosse, walking, golf, activities in the outdoors, volleyball and tennis. It is heavily present too in the major team sports globally, including football,.soccer and basketball. ...Show more

Summary

Marketing Principles- Nike Table of Contents I. Introduction 3 II. The 4 Marketing P's as they Apply to Nike 5 A. Product 5 B. Place 6 C. Price 6 C. Promotions 7 III. General Costs of Marketing 7 IV. PEST Analysis 8 A. Political Factors 8 B. Economic Factors 8 C…
Author : hwest
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing principles"
with a personal 20% discount.
Grab the best paper

Related Essays

Change of Focus For Your Financial Organisation From Transactional to Relationship Marketing
However, the business has very high brand recognition according to a 2010 survey of competing financial services brands (HSBC, 13). The target of achieving more customer volume related to personal financial services and planning is the purpose for developing a new market research program to segment, target potential or existing banking services customers, and also position HSBC Australia above other domestic competition.
6 pages (1500 words) Essay
Marketing Principles and Practice
Consumers seek a range of products and services in their daily buying behaviour that has been recognised in this present trend. With this concern, the modern organisations are highly focusing towards keeping in line with the buyer’s decisions with regard to their preferable and desirable tastes and demographic conditions.
9 pages (2250 words) Essay
Marketing Principles: Tesco Plc
The changing scenarios in the major market coupled with unstable economies and the threat of globalisation will provide a better understanding of how Tesco faces these challenges. The report herein will examine the micro and macro environmental effects, the segmentation strategies for its products, the targeting strategies and the effects of buyer behaviours on their marketing activities in different scenarios.
5 pages (1250 words) Essay
Marketing Principles
Marketing in the simplest form is defined as the activity and processes entailed in the creation, communication, delivering and exchanging offerings that have value for customers, clients and partners. In the endeavour to be effective in marketing, certain principles must be followed.
9 pages (2250 words) Assignment
Marketing Principles
The company has the highest number of employees standing at about 147,000. This highest number of employees is imperative in enabling the company to successfully provide services in about 200 countries. The company has been facing increased competition from other rival groups dealing with soft drinks.
11 pages (2750 words) Essay
Marketing principles
It is also defined as the process of planning and carrying out pricing, conception, distribution, and promotion of goods, ideas and services, to create exchanges that satisfy organizational and individual objectives. There is also a different definition which states that marketing is a process aimed at identifying, anticipating and satisfying customers’ requirements profitably.
3 pages (750 words) Assignment
Marketing Principles
The company uses different marketing strategies to market its products to different people. Elements of the marketing mix such as price, place, promotion and product are very important when marketing a particular product. These aspects shape the people’s perceptions towards a certain product.
15 pages (3750 words) Essay
Marketing Principles
Effective new product differentiation and business diversification strategy helped the organization to increase its market share and brand value. The essay will develop a consultant report for Coca Cola in which the competitive position of the organization and organization’s implemented marketing strategy will be evaluated.
8 pages (2000 words) Essay
Discussion Questions
It is still more art than science though because there are no precise metrics by which to evaluate all the results, given so many factors associated with successful marketing that includes fickle buyer behaviors, shopping patterns and consumer preferences. Be that as it may, it
2 pages (500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT