analysing online consumer shopping motivations for luxury products (Methodology)

analysing online consumer shopping motivations for luxury products (Methodology) Essay example
Masters
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Marketing
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Research Methodology Table of Contents Table of Contents 2 1. Research Methodology 4 2. Research Philosophy 4 Ontology 4 Epistemology 4 3. Research Approach 4 Deductive Research 5 Inductive Research 5 4. Data Sources 5 Primary Data 5 Secondary Data 6 5. Data Collection Approaches 6 Quantitative Methodology 6 Qualitative Methodology 7 Chosen Methodology 8 6…

Introduction

Research Methodology This part of the study discusses the methodology which has been adopted for addressing to the research topic (Perry, 1998). The research has been made related to the topic ‘whether online shopping motivates the customers towards purchasing luxury products’. This part of the study would be sub divided into various segments, each part displaying some specific portion of the research methodology which has been implemented. 2. Research Philosophy Ontology Ontology is the initial point that will lead to the own established theoretical framework. It refers to the study of assumptions related to the nature of the social reality, what are the units that constitute this reality and how they interact with each other (Easterby-Smith, Thorpe and Lowe, 2002). Epistemology It is the branch of research philosophy which mainly focuses on the scope and nature of the knowledge. It is also referred to as ‘the theory of knowledge’ (Easterby-Smith, Thorpe and Lowe, 2002). 3. Research Approach There are mainly two types of research approaches. One is the deductive research approach and the other is the inductive research approach. Deductive Research Deductive research approach helps in testing the validity of the research study in waterfall manner (Shaheen, n.d). This model follows a series of procedure i.e. ...
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