Research Methodology This part of the study discusses the methodology which has been adopted for addressing to the research topic (Perry, 1998). The research has been made related to the topic ‘whether online shopping motivates the customers towards purchasing luxury products’. This part of the study would be sub divided into various segments, each part displaying some specific portion of the research methodology which has been implemented. 2. Research Philosophy Ontology Ontology is the initial point that will lead to the own established theoretical framework. It refers to the study of assumptions related to the nature of the social reality, what are the units that constitute this reality and how they interact with each other (Easterby-Smith, Thorpe and Lowe, 2002). Epistemology It is the branch of research philosophy which mainly focuses on the scope and nature of the knowledge. It is also referred to as ‘the theory of knowledge’ (Easterby-Smith, Thorpe and Lowe, 2002). 3. Research Approach There are mainly two types of research approaches. One is the deductive research approach and the other is the inductive research approach. Deductive Research Deductive research approach helps in testing the validity of the research study in waterfall manner (Shaheen, n.d). This model follows a series of procedure i.e. theory establishment, followed by hypothesis generation, observation of the behavior of variables and then reaching the conclusion. Inductive Research Inductive research approach is a useful tool for converting the observation into theoretical conclusion (Shaheen, n.d.). This model follows a series of procedures i.e. observation of the behavior and relationship between the variables, identification of the type of relationship, establishing a suitable hypothesis and then reaching to the conclusion. 4. Data Sources The study requires collecting primary as well as secondary data in order to satisfy the research objective. Primary Data The Primary data is collected by the researcher himself/herself for conducting the research work. The primary data is generally collected by gathering the responses of the customers participating in the close ended survey that have been conducted for carrying out the research work. There are many forms of primary sources such as responses of the participants in the surveys, interviews etc (Somekh and Lewin, 2005). Secondary Data The secondary data is collected by reviewing the literatures that have been made on the same topic earlier. Secondary data collection is the process of collecting data where someone other than the user gathers the entire set of data (Vaivio, 2008). The data collected from the secondary research has helped to reach to the research objective in an appropriate manner. The secondary data sources like newspapers, journals, books, and data obtained from company websites and different working and research papers published by various academic scholars are utilised while conducting any research work. The collection of these data helps in proceeding in the research process in an appropriate manner. 5. Data Collection Approaches Quantitative Methodology The quantitative research methodology is such a research methodology which involves various computation techniques or statistical calculations (J. Hussey and R. Hussey, 1997). The methodology takes into consideration various statistical data for carrying out
Cite this document
(“Analysing online consumer shopping motivations for luxury products Essay”, n.d.)
Retrieved from https://studentshare.net/marketing/109214-analysing-online-consumer-shopping-motivations-for
(Analysing Online Consumer Shopping Motivations for Luxury Products Essay)
Research Methodology Table of Contents Table of Contents 2 1. Research Methodology 4 2. Research Philosophy 4 Ontology 4 Epistemology 4 3. Research Approach 4 Deductive Research 5 Inductive Research 5 4. Data Sources 5 Primary Data 5 Secondary Data 6 5. Data Collection Approaches 6 Quantitative Methodology 6 Qualitative Methodology 7 Chosen Methodology 8 6…
It is inevitable for businesses that want to increase their margins to shift their focus from the norms and beef up perceived needs and wants of their customers. In addition to businesses understanding their target markets, they have to define the means of delivering desired satisfactions to their customers and perform it better that other competitors.
With increasing popularity and penetration of digital technology and the internet, many firms have established online retail outlets where they sell directly to their clients. Online shopping has gained popularity and is increasingly being adopted as a better shopping alternative by many people throughout the world.
Internet technology has led the way for online shopping websites that enable the customers to shop from the vicinity of their choice without physically going to the stores to make the purchase. Online shopping has brought about
This paper analyzes evaluation and assessment of the fashion consumer motivations in the online shopping. This calls for the thorough marketing that is to be conducted by the entity with the aid if the sales and marketing personnel. Effective and efficient marketing strategies have to be therefore laid down so that the consumers are well informed.
The advantage of this process is that the customers can buy products from the remote locations and they can access adequate information about the products without having to move from shop to shop. However, cybercrime
To start with, the traditional form of shopping requires one to go to the streets and other markets to enable them purchase an item (Pooler, 2003). One can then make a decision on what to buy by actually considering all the items and varieties available
With the high potential for growth in the fashion retail-shopping environment, technology has continued to be the primary influential factor. The availability of multiple channels and the feasibility in terms of the economy has paved the way for
Business organization have developed website platforms which enable buyers to place order and make payment for products using credit card. The product being bought online is shipped to the customer after making full payment. Online shopping like any other form
Online shopping is a process of acquiring services and goods via the internet. The online shopping involves the consumer’s state of psychology in terms of making purchases via the internet. The internet has contributed
3 pages (750 words)Essay
Got a tricky question? Receive an answer from students like you!Try us!
Let us find you another Essay on topic Analysing online consumer shopping motivations for luxury products (Methodology) for FREE!