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Corporate Communications Strategies - Research Paper Example
Pages 11 (2761 words)
Corporate Communication Strategies Name: Institution Course Code: Instructor: Date: 1. Introduction Corporate communications has over the decades grown to be one of the most valuable management and strategic tools in any organization especially if it is well aligned to the overall strategy of a company and meant to improve and enhance the strategic positioning of the organization (Argenti, Howel and Beck, 2005)…
Since corporate communication is continually evolving, it is imperative the corporate communication strategies used by organizations be up to date, strategic and effective in meeting an organization’s strategic objectives. This research paper investigates the corporate communication strategies employed by organizations that focus on enhancing organizational corporate strategies and goals, and further evaluates the corporate communication functions and channels that enhance such strategies in communicating with different stakeholders such as employees, shareholders, customers, suppliers, among others. Furthermore, the paper analyses the role and significance of corporate communication strategies focusing on corporate reputation, corporate identity and crisis management. 1.1 Corporate Communication Overview and Definition Hasanbegovic (2011, pp. 39) defines corporate communication as goal oriented activities which involve managing all external and internal communications within an organization, aimed at placing an organization in favorable light with its stakeholders. ...