Consumer Behavior - Research Paper Example

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Consumer Behavior

Apple and clanning The Apple iPhone is one of the most revolutionary products in the electronics market. It was primarily responsible for introducing smartphones to the public. This product made consumers realise that they could browse the web, communicate and do several other things on their mobile phones. It was after the Apple iPhone that the mobile app market rose to its current status. Apple was not the engineer or pioneer of mobile applications or smart phones; however, they were responsible for introducing it to the mass market. Through their elegant presentation, gracious store atmosphere, and well planned innovations, the company has garnered a loyal following from electronic and mobile enthusiasts alike (Sass 2). Every time Apple launches a new version of the IPhone, hoards of consumers will be waiting in line at any of their stores for the purchase of its products. Sometimes, buyers may camp outside their branches overnight. The organisation may get pre-orders for about 2 million iphones within the first hour of release. For the past five years, the same hype has been created around Apple’s products, and it looks like this trend will continue in the foreseeable future. As explained earlier, clanning is a phenomenon that takes place among consumers who share similar values and interests. ...Show more

Summary

(Name) (Course) (Professor) 16 November 2013 Clanning as an Explanation For Consumer Behaviour At Apple Introduction A consumer craze exists for Apple products regardless of whether they are new or old. Additionally, many buyers are willing to do extraordinary things to get these products as they enter the market…
Author : catherineratke
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