"Failed Products" - Essay Example

Free

Extract of sample
"Failed Products"

The new burger was supposedly customized to appeal to the grown-up palate. One could say that the failure was probably due to distasteful advertising. A study on advertising has shown that television ads do affect the decision-making of consumers. (Gordon, 2011) McDonald’s came out with two commercials for the Arch Deluxe. The first one featured children who showed their distaste with the new burger through facial expressions and dialogue. With food, it can be assumed that customers in general would not want to try eating something others find disgusting. The food chain probably forgot that both adults and children liked the existing menu from McDonald’s. If one group manifested its dislike for a new product, there is a good possibility the other group would also not find the new product appealing. The second one showed Ronald McDonald playing golf, doing a grown-up activity. This did not click with customers as well. McDonald’s has always been associated with having an enjoyable meal time with the family. This new promotional campaign separated the adults from their children. In a way it promoted, not having quality time with the family. The second product that also failed to be a hit is Heinz EQ Squirt ketchup. ...Show more

Summary

Failed Products from Coke, Heinz and McDonald’s There are several reasons why products do not become a hit with consumers. Even the big names of the companies that create them do not help boost the performance of the product in the market. This paper will present three failed products and the possible reasons their stars never shone…
Author : kenna44
Save Your Time for More Important Things
Let us write or edit the essay on your topic
""Failed Products""
with a personal 20% discount.
Grab the best paper

Related Essays

Analyzing Global Products through the example of the H & M and Zara industry
Cooperation does take place when associated cooperation of outsourcing outlets is shaped and is associated by a well-organized allocation of its system. Business strategies mean progress due to the formation of outsources that are both business owned and controlled from within.
7 pages (1750 words) Essay
Products and Services
A turbo charger enhances the engine’s horsepower. It increases the power of output of an engine while surviving extreme conditions Turbo chargers are designed for 4, 3, and 2 cylinder engines with about 100 kilowatt power (Karim, Nice.n.d.) Target market At present, there are many manufacturers of turbo chargers in the world.
3 pages (750 words) Essay
CONSUMER PREFERENCE ABOUT BREAKFAST PRODUCTS
The Saudis in major towns like Riyadh and Jeddah typically have breakfast like in the western countries including cereals, eggs and majorly scrambled eggs which they call Chakchouka, hot bread and Arabic coffee. Most Saudis have tea which is majorly black tea drank with many dishes accompanied by bread and the traditional accompaniments.
4 pages (1000 words) Assignment
PRODUCTS AND SERVICES
The company has several rivals in the market that manufacture same products and have massive resources, great brand names and very wide distribution network compared to the Cloon Kleens.’ The company is therefore striving to gain market positioning and competitive advantage in the industry.
4 pages (1000 words) Essay
Marketing Products
Since the company faces a lot of competition from other companies, it is forced to market its products very effectively in order to capture the attention of its customers (Hartley & Hartley, 2008). Customers need to be given a reason for purchasing in a certain company and not in another one.
4 pages (1000 words) Assignment
Marketing Products
The company presently is looking forward to cater to the fast moving young individuals who are always in a hurry and ponder for special luggage bag that is light in weight, attractive yet comfortable to carry. The company intends for producing a luggage bags because it will be new concept for the company as the company will be producing it for the first time.
4 pages (1000 words) Essay
Marketing Products
The beverages would be available in bottle sizes of 8oz, 12 oz, 16 oz, and 20 oz. The cola beverages would be available in medium and large sized plastic bottles in USA and UK for convenience purposes of the individual customers. The beverages manufactured for the corporate customers would be available in can sizes of 8oz, 12 oz, 16 oz, and 20 oz.
4 pages (1000 words) Assignment
Define consumer benefit, market segment and market size of a theatre(for a real case)
Market size is the number of consumers and retailers of Hopgood theatre products and services in a specific market. Consumers of a particular product seek to identify products that would benefit them and satisfy
4 pages (1000 words) Case Study
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT