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Failed Products from Coke, Heinz and McDonald’s There are several reasons why products do not become a hit with consumers. Even the big names of the companies that create them do not help boost the performance of the product in the market. This paper will present three failed products and the possible reasons their stars never shone.
The new burger was supposedly customized to appeal to the grown-up palate. One could say that the failure was probably due to distasteful advertising. A study on advertising has shown that television ads do affect the decision-making of consumers. (Gordon, 2011) McDonald’s came out with two commercials for the Arch Deluxe. The first one featured children who showed their distaste with the new burger through facial expressions and dialogue. With food, it can be assumed that customers in general would not want to try eating something others find disgusting. The food chain probably forgot that both adults and children liked the existing menu from McDonald’s. If one group manifested its dislike for a new product, there is a good possibility the other group would also not find the new product appealing. The second one showed Ronald McDonald playing golf, doing a grown-up activity. This did not click with customers as well. McDonald’s has always been associated with having an enjoyable meal time with the family. This new promotional campaign separated the adults from their children. In a way it promoted, not having quality time with the family. The second product that also failed to be a hit is Heinz EQ Squirt ketchup. ...
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