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International Marketing Strategies
Pages 11 (2761 words)
Running Head: International Marketing Strategies International Marketing Strategies [Writer’s Name] [Institute’s Name] TABLE OF CONTENTS TABLE OF CONTENTS 2 INTRODUCTION 3 Background 3 Reasons of Selecting Brazil 5 SITUATION ANALYSIS 6 PEST Analysis 6 Political Factors 6 Economic Factors 7 Social Factors 7 Technological Factors 8 SWOT Analysis 8 Strengths 8 Weaknesses 9 Opportunities 9 Threats 9 SMART Analysis 10 MARKETING STRATEGY 10 Objectives 10 Target Markets 11 Marketing Mix 12 January 12 February 12 March 13 April 13 May 13 Marketing Research 13 FINANCIAL PROJECTIONS 13 IMPLEMENTATION AND CONTROL 14 REFERENCES 15 Company: FREITAG Brand INTRODUCTION Background In 1993, graphic design
They ended up making a bag themselves, cutting the material needed from an old truck tarpaulin. This choice was inspired by the bright-colored Lorries found on the Zurich highways. For the belt of the bag, they made use of a used car seatbelt webbing, and made an edging for it out of a bicycle inner tube. This creation was the initiation of their business, transforming their solution to a personal need into a small business, which works with over 120 employees. The Freitag brothers have, in the course of this business, designed and sold numerous bags for both men and women. The first of their two lines is the classic FUNDAMENTALS, which now has over 40 models of bags. The second line was added in September 2010, the new FREITAG REFERENCE Line, one that displays the seasonal collections of this company. ...
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