• Home
  • Subjects
  • Marketing
  • Identify a corporate situation that could disturb you as a manager. Evaluate the situation and use marketing research methodolo

Identify a corporate situation that could disturb you as a manager. Evaluate the situation and use marketing research methodolo - Essay Example

Only on StudentShare

Extract of sample
Identify a corporate situation that could disturb you as a manager. Evaluate the situation and use marketing research methodolo

, What attitudes do these buyers hold towards MAC products?, How does in-store experience affect these women’s experiences of the make-up purchase process at MAC stores?, What strategies do these women use to cope with a gap in the cosmetics markets, if any?. The paper involved 105 participants from 15 different MAC stores who were all black and representative of different complexions. They responded to structured questionnaires containing 15 questions, which were documented by the investigator. The research hypothesis was proved. MAC does not cater to black women’s divergent needs. Key recommendations include expanding the product range to meet their needs, training in-store makeup artists and assistants as well as creating marketing plans that target this demographic group. Outline Executive summary 2 Outline 2 Introduction and problem definition 4 Research methods and limitations 7 Conclusion and Recommendations 13 References 15 MAC Cosmetics and Black Female Consumers Introduction and problem definition The company under consideration is MAC cosmetics; it is an offshoot of Estee Lauder (EL), which is a conglomerate of over 23 brands. MAC has about 1,000 stores worldwide and dozens in the UK. The brand contributed to a 13% profit margin at EL in 2012. ...
Download paper

Summary

MAC Cosmetics and Black Female Consumers Customer Inserts His/Her Name Customer Inserts Grade Course Customer Inserts (22, November, 2013) Executive summary The paper is an analysis of a marketing problem at MAC Cosmetics. The company needs to expand its market base and might be ignoring an obvious yet potentially profitable group - black women…
Author : runolfssonjuwan

Related Essays

Identify the Most Appropriate form of Market Research in a Given Situation and Implement that Research
One of the main reasons that were understood in this connection is the happening of economic recession for which many social activities of the people countered a sharp decline. Further it was found that owing to the rise of the economic recession the main consumer segment that was increasingly affected constitutes the premium segment of consumers. Brand Heineken in this context reflects as have fallen in a trap in not being able to reduce the price of its products to help reach to a mass consumer base in the recessionary market. It is because a reduction in the price of the products may hamper...
8 pages (2008 words) Essay
Identify the most Appropriate form of Market Research in a Given Situation and Implement that Research
This report is concerned with the finding of the appropriate form of market research for the new integrated marketing campaign strategy for a more effective understanding of the consumer who plays as the heart of the 360 marketing approach. Understanding the customer need and investing in the appropriate techniques of communication for better relationship with customer is the most important aspect to be evaluated by the company for effective and cost efficient approach to marketing. Objective of Market Research In regards to the above issue the main objective of marketing communication can be...
8 pages (2008 words) Essay
Marketing Plan-Situation Analysis
The main feature of Masi bikes are quality, speed, endurance with innovation at an affordable price. The bike is light in weight as compared to other bikes and equipped with latest and modern frame. The key feature of this bike is the knobby tires that improve the grip on rough surfaces and the high quality brakes that have high power than normal brakes. Some other features if this bike includes additional stability and dual side pedals. The distribution channel that would be used to provide the consumers with latest model of Masi CXR will be through outlets where the consumer would easily...
3 pages (753 words) Essay
Global Business Situation and Opportunity Analysis [Marketing Plan Part 1]
Scanning the potential business environments and analyzing business opportunities and strengths with threats and weaknesses are critically important components in developing and establishing a market. Kraft Foods is one of the largest food processor in North America and has now emerged to be the second largest food processor of the world as it went global and made its presence in more than 100 countries. As part of its further marketing development, the company proposes to launch one of its most successful brands- namely Philadelphia- in India and therefore the company requires careful...
5 pages (1255 words) Essay
Identify a corporate situation that could disturb you as a manager. Evaluate the situation and use marketing research methodolo
It also stages quarterly fashion shows to showcase their new styles of children’s clothes. The company explored internet and social media advertising to boost their sales and indeed, sales increased more than 100% in just one year. The report shows evidence that advertising through Google ads, Facebook, Twitter and other internet websites can be very effective marketing strategies to gain more profits for a small business such as Twinkles Children’s Gear.
12 pages (3012 words) Essay
Manager in a Big Corporation
This paper stresses that unique liability challenges co-exist for every organization despite of conducting business in sales, manufacturing or distribution of products to the final customers. It is vital for every organization to provide the best quality product to their customers. In certain cases, it has been viewed that lack of proper operational aspects results in certain activities which sometimes affects the organizations brand image. Among all product recall is considered to one such corporate situation that could disturb a manager. The major reason behind product recall is considered...
11 pages (2761 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!