To bring Ski Dubai located in emirate mall to Kuwait in the avenues mall

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The Expansion of Ski Dubai to Ski Kuwait: A Comparative Business Report Executive Summary: This paper would propose the comparative business studies and strategies involving the shifting of the famous Ski Dubai, a premier ski resort, attached to the equally famous Emirates Mall of Dubai, to the Avenues Mall of Kuwait.


The expected Challenges of such an expansion. The international potential for growth expected from this expansion. A short list of recommendations for assimilation and growth of the business in Kuwait after this momentous shift from Dubai. Introduction The last few decades have seen a startling growth in the tourism industry across the globe, especially the Middle East, North Africa and Eastern Europe. (Steiner 2010) While the large European magnates has captured much of the rapidly expanding tourist business, the United Arabs Emirates are now in the running and quite in the process of creating a giant global tourist industry of its own. Stiff competitions still exist, of course, in the form of varied heritage tourist industries of The Nile Valley of Egypt and Petra of Jordan with their charming classical back-stories, it is nonetheless, evident that the exotic Eastern attractions are now much admired. The Eastern tourism industry is gradually coming into prominence through the sustained development and growth of the Sharm El- Sheikh resort of Egypt and the booming Emirates of Dubai. (Steiner 2010) Ski Dubai: an Overview of the Current Business of the State of Origin From the under developed “barren coastlands largely populated by nomadic tribes” of the 1960s, the United Arab Emirates have come a long way. ...
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