Preparing the marketing audit for market entry

Preparing the marketing audit for market entry Essay example
Masters
Essay
Marketing
Pages 8 (2008 words)
Download 0
Preparing the Marketing Audit for market Entry Table of Contents Executive Summary 3 Introduction 3 Rationale for chosen scenario 4 PESTEL Analysis 4 Porter’s Five Force Analysis 6 3Cs Framework 8 McKinsey’s 7S Framework 9 5Ms Model 11 4Ps of Marketing Mix 13 SWOT Analysis 14 Conclusion and Recommendation 15 References 17 Appendices 19 Executive Summary Global business environment has become highly competitive as several leading organizations within similar industry are implementing effective unique strategies in the business process in order to achieve potential competitive advantages…

Introduction

It is true that Minute maid may face problems initially due to lack of brand awareness. But, effective brand value and strong customer base of Coca Cola can help Minute maid to attract the target customers. This report will recommend some valuable marketing and business operation strategies for the Coca Cola Company in order to implement them for the future growth of Minute maid in England. Introduction This report is a marketing audit including an in-detailed internal and external marketing environment analysis of an organization. The report will conduct a marketing audit for the Coca Cola Company. Minute Maid is one of the popular product lines of beverages of Coca Cola Company. This particular product line is not available in England. The report will conduct a market entry and marketing analysis of Minute Maid in the potential England market. Minute Maid is one of the popular product lines of beverages, generally associated with orange juice or lemonades. The Coca Cola Company is the parent organization of Minute Maid. ...
Download paper
Not exactly what you need?

Related papers

Foreign Market Entry Plan.
Conducting PESTEL analysis is one of the essential steps in scanning the business environment of firms and attaining a complete overview of the various macro-economic factors that the company must take into consideration. PESTEL analysis describes the political, economic, socio-cultural, technological, environmental and legal factors prevailing in the industry or the firm’s business environment.…
Marketing Audit
Market planning can be defined as “all rational, incremental and intuitive processes that guide a firm’s marketing to its future.” (RAO. 2007) When we talk about marketing planning it may seem as an easy process, however in reality it’s a complicated multifaceted process that involves every aspect of an organization. Marketing planning can be referred to activities that are undertaken by…
Marketing Audit
McDonald’s Australia is a constituent of the APMEA group. This group accounts for almost 18% of the total revenue generated by the firm and within this group China, Japan and Australia accounts for the maximum amount of revenue. According to the McDonald’s Australia Corporate Responsibility & Sustainability Report 2012, there were around 808 McDonald’s restaurants spread all over Australia…
International Marketing Strategy (Entry Mode) for Chinese Household Electric Appliance Enterprises into the UK Market
Add into the mix a market on another continent, in a different language group, various political system, and a changing business culture and the process of successfully navigating the waters can be difficult indeed. In order for international companies to stay successful in today’s quickly changing and increasingly global business community, it is important to constantly be innovating and…
Marketing Audit
Newness in the product signifies minor modification of the existing product that is new to the world and can also create new market for the organization. Higher the degree of newness, higher is the chances of failure or success. On one hand the newness can bring success for the organization by increasing the sales and profit, whereas on the other hand, it may lead to high cost and failure that can…
Market Entry Strategy.Contemporary International Marketing Issue. Wal-Mart Stores Inc.
Critical evaluation of market entry strategy used by Wal-Mart at the time of entering India …
Preparing the marketing audit for market entry
Contents Executive Summary 2 Introduction 6 Main Findings 6 Product 7 Price 8 Place 8 Promotion 8 People 9 Processes 9 Physical evidence 9 McKinsey 7S of Sony Corporation 10 Strategy 10 Structure 10 Systems 11 Style 11 Staff 12 Skill 12 Shared Values 12 Value Chain Analysis of Sony Corporation 12 Firm Infrastructure 13 Human Resource 14 Technological Development 14 Procurement 14 Inbound Logistics…