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Preparing the marketing audit for market entry - Essay Example

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Preparing the marketing audit for market entry

It is true that Minute maid may face problems initially due to lack of brand awareness. But, effective brand value and strong customer base of Coca Cola can help Minute maid to attract the target customers. This report will recommend some valuable marketing and business operation strategies for the Coca Cola Company in order to implement them for the future growth of Minute maid in England. Introduction This report is a marketing audit including an in-detailed internal and external marketing environment analysis of an organization. The report will conduct a marketing audit for the Coca Cola Company. Minute Maid is one of the popular product lines of beverages of Coca Cola Company. This particular product line is not available in England. The report will conduct a market entry and marketing analysis of Minute Maid in the potential England market. Minute Maid is one of the popular product lines of beverages, generally associated with orange juice or lemonades. The Coca Cola Company is the parent organization of Minute Maid. ...Show more

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Preparing the Marketing Audit for market Entry Table of Contents Executive Summary 3 Introduction 3 Rationale for chosen scenario 4 PESTEL Analysis 4 Porter’s Five Force Analysis 6 3Cs Framework 8 McKinsey’s 7S Framework 9 5Ms Model 11 4Ps of Marketing Mix 13 SWOT Analysis 14 Conclusion and Recommendation 15 References 17 Appendices 19 Executive Summary Global business environment has become highly competitive as several leading organizations within similar industry are implementing effective unique strategies in the business process in order to achieve potential competitive advantages…
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