Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Chosen

Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Chosen Essay example
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Marketing
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Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. 3 BY YOU YOUR SCHOOL INFO HERE DATE HERE TABLE OF CONTENTS 1.0 Introduction……………………………………………………………………………

Introduction

4.1 Vodafone………………………………………………………………………… 4.2 “3”………………………………………………………………………………… 4.3 Discussion………………………………………………………………………… 5.0 Conclusion and recommendations………………………………………………………... References EXECUTIVE SUMMARY Both Vodafone and its competitor, “3”, excel in using integrated marketing communications effectively to establish a brand personality and important connections with consumers. Vodafone, however, uses more emotions-based communications strategies that give consumers the impression that Vodafone can enhance their lifestyles and social status. The report identifies why Vodafone excels in integrated marketing communications strategies, whilst 3, though successful in gaining consumer attention, should be altering its existing IMC strategies to build on its current brand equity. Utilising several examples of message strategy with both companies, a critical discussion of strengths and weaknesses is provided. Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. ...
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