Nokia Company Product Marketing Plan - Assignment Example

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Nokia Company Product Marketing Plan

Nokia Corporation is one of the major global producers of mobile phones, serving consumers in more than 130 countries. Nokia is separated into 4 business groups which include Mobile phones, Multimedia, Enterprise Solutions and Networks. The Nokia group, promotes wireless voice and data products in consumer and corporate markets. The Nokia solution group manufactures wireless phone for use in the corporate sector. Wireless broadcast and switching equipment is sold (Nokia, 2012).In the beginning of 1960, Nokia started to diversify in an effort to change the company into Regional Corporation with increase in interests outside Finnish borders. Being unable to begin effective internal development, the company turned its focus into achievement. However, the local government realized to decrease two underperforming local industries which supported Nokia’s development within the country and encouraged its eventual merger with “Finnish Rubber Works”, which was founded in 1898, and “Finnish cable works”, which was formed in 1912, to form Nokia Corporation.In 1967, Nokia started a division to demonstrate design and manufacturing abilities in data processing industrial computerization and communications systems. The division was later expanded and made into several divisions, which then concentrated on developing information system, including personal computer and workplace, digital communication system and mobile phones. Nokia’s essential focus was development of the electronics sector. ...Show more

Summary

This paper shows how Nokia can develop a marketing plan by implementing their past strategies, which the company has already applied. The aim of the marketing plan is to develop an environment friendly mobile phone which Nokia is going to launch in their existing markets…
Author : america63
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