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Consumer Behaviour Market Analysis Report - Essay Example
Pages 7 (1757 words)
Consumer Behavior at McDonalds Executive Summary This paper analyses the external influences on consumer behavior at McDonalds within the context of fast food industry. The paper analyses how Macdonald has been affected by external consumer influences as well as consumer views concerning health effects of fast foods…
Fast food products not prepared based on cultural norms cannot receive attention in the market. The paper also analyses the influence of stiff competition in the behavior of customers towards McDonald’s products. In the current food industry, multiplicity of competitors determines how consumers purchase McDonald’s products. Further, the paper discusses the health influences that affect the consumption fast food products in the global market. Fast foods rich in high sugar content and calories have been blamed for increased cases of diabetes and obesity. ...
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