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Consumer Behaviour Market Analysis Report - Essay Example

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Consumer Behaviour Market Analysis Report

Fast food products not prepared based on cultural norms cannot receive attention in the market. The paper also analyses the influence of stiff competition in the behavior of customers towards McDonald’s products. In the current food industry, multiplicity of competitors determines how consumers purchase McDonald’s products. Further, the paper discusses the health influences that affect the consumption fast food products in the global market. Fast foods rich in high sugar content and calories have been blamed for increased cases of diabetes and obesity. Table of Contents 1.0 Introduction…………………………………………………………………………………3 1.1 Cultural influences…………………………………………………………………………...3 1.2 Social influences……………………………………………………………………………..4 1.3 Personal and economic influences……………………………………………………………5 1.4 Health Influences……………………………………………………………………………..5 1.5 Group Behavior……………………………………………………………………………….6 1.6 Competition…………………………………………………………………………………...7 1.7 Conclusion ……………………………………………………………………………………8 References ……………………………………………………………………………………......9 1.0 Introduction McDonalds is a fast food company with branches in all continents. Several restaurants operate under McDonald’s chain of restaurants. McDonald’s major target consumers include children, adults and teenagers in all their markets. Major markets for McDonald include the United States, Europe, India, and South America. In the fast food industry, competition continues to affects several companies. Macdonald continues to improve their business strategies so that they can attract millions of customers into their business. Consumers continue to face new trends because competitors continue to be innovative in providing healthy food choices for customers. This report analyses consumerism at McDonalds. The report determines factors that motivate consumers to purchase fast food products from McDonalds. In addition, the Report analyses factors that may affect consumer’s ability to purchase fast food products from MacDonald. McDonald’s products include burgers, chicken, fish, deserts, and pork. These foods are classified as fast food products. McDonald’s prepares these foods because of their demand in the market. The society continues to demand ready-made food they can consume without preparing their own in the kitchen. McDonald’s also offers breakfast foods such as McMuffins, breakfast sandwiches, fried egg, bacon and many more. Beverages are also offered in different varieties 1.1 Cultural influences According to Ramanuj (2010), external influences on consumer behavior involve cultural influences. McDonald’ provides fast food choices to consumers in various cultural backgrounds. In India, consumer buying behavior has been affected by the culture of customers. McDonalds provides beef and mutton burgers in India. However, according to Indian culture, consumers do not like food items made of beef and mutton from ...Show more

Summary

Consumer Behavior at McDonalds Executive Summary This paper analyses the external influences on consumer behavior at McDonalds within the context of fast food industry. The paper analyses how Macdonald has been affected by external consumer influences as well as consumer views concerning health effects of fast foods…
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Consumer Behaviour Market Analysis Report essay example
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