Got a tricky question? Receive an answer from students like you! Try us!

Maximizing Revenues in Minor Leagues - Case Study Example

Only on StudentShare
Masters
Author : muhammadconn
Case Study
Marketing
Pages 6 (1506 words)

Summary

In order to prevent the falcons’ ice hockey team from leaving Springfield, Larry Buckingham had to do something. He carried out a research that would help him come up with the most convenient ticket-pricing plan…

Extract of sample
Maximizing Revenues in Minor Leagues

He carried out a research to plan on how he would come up with a ticketing system that was convenient for sports fans in Springfield.
The Customer Profiles
The association found out that most of the people in Springfield were not fans of professional sporting events, despite the fact that the neighboring Boston city is home to some of the world’s best professional sport teams such as basketball’s Celtics and baseball’s Red Sox. Residents attended sporting events at local schools and college events. This is surprising considering the fact that Springfield is the worldwide basketball hall of fame and the birthplace of basketball. It has no professional basketball club and only one ice hockey team. Most of the diehard sports fans go to Boston to watch their favorite sport clubs playing. so for a fact Buckingham knew that there were sports fans in Springfield only that there were no enough sporting events for them to watch in Springfield so they opted for Boston. There were also the college students and little leaguers who were eager to experience professional sporting events in Springfield hence would attend matches to experience the thrill. Buckingham learnt from the general managers of sport teams in other small cities that the keys to selling the Nor’easters to Springfield residents were professionalism, fun, simplicity, and flexibility. ...
Download paper

Related Essays

Social Media Marketing in the European Football Industry
The paper operates mainly based on research question which can be stated as follows: Do European football clubs that engage fans through e-marketing techniques generate more revenues than those who do not? Most of the large clubs are known to many around the world, showing a positive relationship between fan base and revenue generation. This relationship is strengthened through innovative e-marketing techniques by the clubs. Football is one of the most popular sports not only in Europe but also around the globe. There are billions of football followers and fans. Since the world is changing to…
93 pages (23343 words)
Quantitative Marketing. Data Driven Marketing
Part ii One of the main concern that arises from this study is the fact that the sample is quite small considerate the size of the market that is being investigated. Given that the service bend sold is a product that can be sold to all people across the United States, taking a sample of only one thousand people may not have provided a reliable sample to represent the whole population that that is the target market. The other issue that arises from the survey is that it was not targeted at a particular market segment. In this regard, the results are not entirely reliable because some of the…
10 pages (2510 words)
Karen Millen - The Fashion brand
The essay "The Fashion brand" concerns the fashion brand. The company has stores in United Kingdom and other countries. Karen Millen was founded in the year 1981 through the partnership between Kevin Stanford and Karen Millen. The brand continued to expand through acquisitions and partnerships. The company trades from 46 concessions and 84 standalone stores in the United Kingdom and Ireland. The company has spread to 23 countries and has 16 international stores and 57 franchise stores. The company majors in clothing accessories, shoes and clothing. Karen Millen has encountered stiff…
8 pages (2008 words)
Promotion plan for increasing attendance at a minor league baseball game
Because of the existence of multiple number of minor league baseball games in the same country, the marketers for these baseball leagues often try to implement a series of promotion tactics so as to lure the fans of the baseball games. Some of the promotional tactics that are used by the marketers for increasing the popularity of the baseball games comprises of night time fireworks, concessions on fooding items. Also, some marketers focus on executing promotions by conducting three legged races as well as various other contests for children. Also, organizing of concerts, comedy, magic acts are…
4 pages (1004 words)
Cost Analysis
6 Works cited 8 1. How much do US Airways profits fluctuate due to fuel volatility? The quarterly report of 2013 of US Airways shows that, as compared to 2012, the net income earned by the company in the second quarter of 2013 has decreased, which has further lowered the Earnings per Share (EPS) available to the shareholders. The reason for this decrease in profits can be apportioned to the volatility in prices of fuel. As mentioned in the quarterly report of 2013, on a daily basis the prices of Brent crude oil had fluctuated between $110 per barrel to $97 per barrel in the month of April, and…
3 pages (753 words)
Marketing principles
Nike's core business is in the research design and marketing on a global scale of shoes, equipment, apparel and related services, with a special focus on athletic apparel as well as athletic footwear. Present in more than 190 nations around the world, Nike utilizes a variety of distribution channels, including the Internet, Nike-owned stores, and retailers, even as the Nike stores are either owned by the company directly or are franchised to others. Aside from athletic gear, Nike is also present in the segment of recreational wear, and there is an overlap in the categories as they pertain to…
8 pages (2008 words)
Marketing Principles of National Basketball Association (NBA)
The major competitor of NBA is MLB (Major League Baseball). MLB constitutes one of the major professional sports league in North America. The attendance in stadium and the revenue hence generated is higher in MLB than in case of NBA. But the noticeable star players are much more in NBA than in MLB. The national imaginations are not captured by MLB personalities. But NBA players are well known even outside the basketball circles. There are not any major differences in the national TV ratings of both leagues. Most of the money is generated through local sports TV networks. Basketball is…
6 pages (1506 words)