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Marketing Strategy Analysis 1 - Assignment Example
Pages 3 (753 words)
Cover Page Marketing Analysis Pepsicola Submitted by Your name Marketing Strategy Analysis I Marketing November 20, 2013 Abstract Study focuses on the international strategies implemented by Pepsicola Company in conducting its worldwide operations…
They have also tried universality of brands so that their products will have an international identity. In terms of advertising, they fall short to its fiercest competitor in the “cola-war”, Coca-Cola. Pepsi showed a competitive advantage in technology as it was first to respond to customers need for lightweight packaging, and healthy drinks. Its advertisements focus on the younger generation which is its target market. Lessons learned are that marketing strategies are significant moves in entering a new market. AN ANALYSIS OF PEPSICOLA’S INTERNATIONAL MARKETING STRATEGIES Introduction Globalization has led multi-nationals to look for positive growths in foreign countries. In order to be successful, they have to employ several marketing strategies that will drive their companies to success. Study focuses on marketing strategies used by Pepsi-cola Company in operating in various regions worldwide. Overview Pepsi has been in operation for over 100 years. From a simple formulation of a druggist many years ago, Pepsi Cola Company has been transformed into a multinational company that is now one of the top companies in the world (Fortune 500, 2013). Over the years, Pepsico, aside from beverages, has developed into diverse fields such as snacks and restaurants. Pepsico produces, markets, and sells beverages and snacks foods to over 190 countries and territories which generates over 18 billion dollars in 2012 (Reuters 2013). ...
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