Article:Spirits Soar on Flavored Liquors

Article:Spirits Soar on Flavored Liquors Admission Essay example
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Article: Spirits Soar on Flavored Liquors INTRODUCTION Diageo PLC is a global company and one of the leading businesses in premium drinks and alcoholic beverages industry sector. Few of its renowned brands include Smirnoff, Captain Morgan, Johnnie Walker, Crown Royal and some other brands of whisky, beer and wine.


The marketing strategy of the company is renowned worldwide, as it focuses on the responsible marketing of the flavored liquors to its customers. It has also captured the attention of the people with its variety of products and effective strategies of marketing in its recent performances (Diageo PLC, “Annual Report 2012”). THESIS STATEMENT This thesis aims to propose the addition of a new flavored liquor brand for Diageo. It also intends to identify the targeted market for the launch of the new product along with the effective strategies for marketing it to a specific targeted group of customers. CREATION OF NEW FLAVORED LIQUOR Reviewing the varied range of products offered by Diageo to its worldwide customers, the new liquor brand suggested through this proposal paper is a red wine created from blended grapes and avocado extracts. The main ingredients would be organic avocado and grapes with a light essence of Rosemary. All of these ingredients have a special benefit to the human health and thus, can be expected to limit the negative effects of alcohol on the health of its consumers. Concerning the fact that alcoholic beverages are being negatively promoted on the basis of sustainable and health issues around the world, the promotional campaign for this product will stress on the medicinal benefits of its ingredients. ...
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