Customer behaviour in charity retailing in UK

Customer behaviour in charity retailing in UK Dissertation example
Undergraduate
Dissertation
Marketing
Pages 30 (7530 words)
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The following study has been conducted through qualitative means in order to examine the experience and the phenomenon of the charity shop. The charity shop is a place in which items are donated for the purposes of repurchase by new consumers so that they can find new purpose…

Introduction

Shopping in charity stores has seen a revived popularity with the emergence of the recession and the popularity of conservation style living. The reasons and drives that consumers feel to enter into thrift stores are varied and interesting as they reflect psychologies about the past as much as modern aesthetics. The emergence of the charity thrift store can be traced to the Salvation Army in London where the store was created in order to give some of those who were unemployed a job, the sale of the items supporting the wages for those collecting the goods. The desire for vintage style and the added bonus of conservation through repurposing has placed the charity store back into the lists of retail outlets being used by modern consumers.
1.2 Background
With the emergence of the recession and the consequential focus on conservative spending, charity retailing has become a more significant resource from which to replenish needs and wants. Through items that have been donated by others for sales to benefit charities, revitalization can be found through new owners who can repurpose the items for their own uses. Changes in the retail environment are being reflected through the concept of repurposing. Green technologies and products that are designed for natural, organic, or socially responsible consumerism can be seen as examples of the type of retailing that is designed to provide a sustainable responsibility in consumer behaviour. ...
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