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Essay example - "Complete standardisation of offerings and marketing interactions in International Marketing strategy is always the main goal

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Pages 12 (3012 words)
Table of Contents Introduction 3 Socializing 3 Globalization 4 Competition 5 Marketing 6 Human Resource 8 Conclusion 9 References 11 Introduction In this globalizing world the competition is not limited to one state or country it has gone global as companies operate internationally in different countries and economies tackling all the economic challenges that they face in order to achieve their goals and visions…

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The standardization of the marketing interaction sets a bench mark upon the company by the company itself as it will market in a standardized and planned manner irrespective of the economic conditions prevailing in different markets. The offers that the company make to the customers should be globally available to all of the customers around the world. This will set standard for the company as to operate with more efficiency as the target market that they are covering does not restricts to a single economic conditions but the company will be operating internationally and thus will have to perform accordingly. Companies when operating internationally are competing internationally at the same time. Companies faces much intense and severe competition when operating internationally as the quantity of competitors increase and so do the level of competition. Standardizing the offerings and marketing interactions strengthens the brand around the world and thus enforces a self-level of standardization so as to maintain the company image and brand worth. World is now a global village. The businesses operates around the globe. Multinational way of operation is encouraged and almost every business is aiming to go global. ...
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