The standardization of the marketing interaction sets a bench mark upon the company by the company itself as it will market in a standardized and planned manner irrespective of the economic conditions prevailing in different markets. The offers that the company make to the customers should be globally available to all of the customers around the world. This will set standard for the company as to operate with more efficiency as the target market that they are covering does not restricts to a single economic conditions but the company will be operating internationally and thus will have to perform accordingly. Companies when operating internationally are competing internationally at the same time. Companies faces much intense and severe competition when operating internationally as the quantity of competitors increase and so do the level of competition. Standardizing the offerings and marketing interactions strengthens the brand around the world and thus enforces a self-level of standardization so as to maintain the company image and brand worth. World is now a global village. The businesses operates around the globe. Multinational way of operation is encouraged and almost every business is aiming to go global. ...Show more
Table of Contents Introduction 3 Socializing 3 Globalization 4 Competition 5 Marketing 6 Human Resource 8 Conclusion 9 References 11 Introduction In this globalizing world the competition is not limited to one state or country it has gone global as companies operate internationally in different countries and economies tackling all the economic challenges that they face in order to achieve their goals and visions…
Messengers, who generally travel by bicycle, maintained one consistent problem: when attempting to deliver their goods and services, the riders always found their bags wet. The Freitag brothers set out to design waterproof, functional and heavy-duty bags that would withstand the elements for this specific purpose (Freitag.ch 2012, p.1).
Most often, innovation is conducted as a private activity within an organization in a series of narrowly managed steps. Keeping in mind the importance of marketing and innovation, companies must understand their product to be able to market them. According to Bill Campbell in an interview, only engineers know the information that they should get and deliver about the product they have produced and only effectively communicating that information to the customers would yield desired results.
Such conditions include the policies of operation, the standards of goods, and other conditions that determine the kind of services and goods that a company uses to operate (Dana, 2006, p. 30). One of the challenges of standardization is that the international market is controlled by different strategies and conditions.
Contents Contents 2 Introduction 3 International Marketing strategy 4 Standardisation of offerings 6 Standardization of marketing interactions 8 Effects of standardization strategy on business performance 11 Conclusion 13 References 14 Introduction The advent of globalization has brought some dramatic changes in the international markets.
With Russia having approximately 100% literacy rate, over 140 million people, a growing economy and enormous reservoirs of natural resources in its expansive land mass, it provides an appeasing market for many businesses. However, even after appreciating these aspects, it is crucial for businesses seeking to expand in this market to understand the various macro and micro influences of doing business in Russia.
As we will show, both were right in some ways, and both were also wrong in other ways.
To conduct our analysis, the views of each author would be analysed using a framework that looks at how they perceive the marketing concept, the marketing function, and the customer.